Coverart for item
The Resource The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish

The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish

Label
The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games
Title
The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games
Statement of responsibility
Chris Chard, Cheryl Mallen, Cheri L. Bradish
Creator
Contributor
Author
Subject
Language
eng
Summary
In 2008, the London Organising Committee of the Olympic Games (LOCOG) announced that they had signed a $58 million (US) sponsorship agreement with British Petroleum (BP), an oil company with well-known environmental concerns and offenses. The current case is set in July 2010 amidst BP's most recent, and largest, environmental incident. The purpose of this case is to answer a key question: What action (if any) should LOCOG take with respect to its partnership with BP given the Gulf Coast oil spill? Additionally, students are challenged to form opinions regarding the environmental and social responsibilities of an Olympic sponsor, and to develop a strategic plan and policies for Olympic partners related to their environmental and social actions in the future
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Chard, Chris
Dewey number
796.07973
Illustrations
illustrations
Index
index present
LC call number
GV716
LC item number
.C43 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Mallen, Cheryl
  • Bradish, Cheri L.
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Sports sponsorship
  • Social responsibility of business
  • London Organising Committee of the Olympic Games and Paralympic Games
  • British Petroleum Company
Target audience
specialized
Label
The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish
Instantiates
Publication
Note
  • Originally published in Chard, C., Mallen, C., & Bradish, C. L. (2013). The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games. Case Studies in Sport Management, 2(2), 10-16. DOI:
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003804
Extent
1 online resource
Form of item
online
Isbn
9781526432766
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish
Publication
Note
  • Originally published in Chard, C., Mallen, C., & Bradish, C. L. (2013). The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games. Case Studies in Sport Management, 2(2), 10-16. DOI:
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003804
Extent
1 online resource
Form of item
online
Isbn
9781526432766
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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