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The Resource The retailing reader, John Dawson, Anne Findlay, and Leigh Sparks

The retailing reader, John Dawson, Anne Findlay, and Leigh Sparks

Label
The retailing reader
Title
The retailing reader
Statement of responsibility
John Dawson, Anne Findlay, and Leigh Sparks
Contributor
Subject
Language
eng
Cataloging source
DLC
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Dawson, John A.
  • Findlay, A. M.
  • Sparks, Leigh.
http://library.link/vocab/subjectName
Retail trade
Label
The retailing reader, John Dawson, Anne Findlay, and Leigh Sparks
Instantiates
Publication
Bibliography note
Includes bibliographical references
Contents
  • List of figures
  • List of tables
  • Introduction.
  • p. 1
  • What Is Retailing and Why Is It Important?.
  • p. 1
  • Understanding Retailing and Retail Challenges.
  • p. 3
  • Retailing Reader.
  • p. 5
  • References.
  • p. 7
  • 1.
  • Consumers and Shoppers.
  • p. 9
  • Customer Perceptions and Expectations of Service Quality.
  • p. 11
  • Consumer Experiences and Experiencing Consumers.
  • p. 14
  • Retail Positioning and Consumer Preferences.
  • p. 17
  • 'SERVQUAL: a Multiple-item Scale for Measuring Consumer Perceptions of Service Quality'/
  • A. Parasuraman
  • Valarie A. Zeithaml
  • Leonard L. Berry
  • p. 30
  • 'The Soul of the Company Store: Nike Town Chicago and the Emplaced Brandscape'/
  • John F. Sherry
  • p. 51
  • 'The Impact of a Market Spoiler on Consumer Preference Structures (or, What Happens When Wal-Mart Comes to Town)'/
  • Stephen J. Arnold
  • Jay Handelman
  • Douglas J. Tigert
  • p. 79
  • 2.
  • Retail Branding and Marketing.
  • p. 101
  • Retailer's Identity.
  • p. 104
  • Store Brands.
  • p. 106
  • Retailer Branding.
  • p. 110
  • Retailer Legitimation.
  • p. 113
  • 'Beyond Positioning: Retailer's Identity'/
  • Jean-Noel Kapferer
  • p. 124
  • 'Why Store Brand Penetration Varies by Retailer'/
  • Sanjay K. Dhar
  • Stephen J. Hoch
  • p. 132
  • Strategic Role of Retail Brands in British Grocery Retailing'/
  • Steve L. Burt
  • p. 163
  • 'Hometown Ideology and Retailer Legitimation: the Institutional Semiotics of Wal-Mart Flyers'/
  • Stephen J. Arnold
  • Robert V. Kozinets
  • Jay M. Handelman
  • p. 181
  • 3.
  • Merchandising and Buying.
  • p. 211
  • Merchandising.
  • p. 214
  • Buying and Sourcing.
  • p. 218
  • 'The Strategy of the Retail "Sale": Typology, Review and Synthesis'/
  • Erica Betts
  • Peter J. McGoldrick
  • p. 233
  • 'The Move to Administered Vertical Marketing Systems by British Retailers'/
  • John A. Dawson
  • Susan A. Shaw
  • p. 262
  • 4.
  • Retail Strategy and Power.
  • p. 273
  • Becoming a Dominant Retailer.
  • p. 276
  • Rise of Retailer Power.
  • p. 279
  • 'Power and Competition in the UK Retail Grocery Market'/
  • Steve L. Burt
  • Leigh Sparks
  • p. 290
  • 'Retailer Power: Recent Developments and Policy Implications'/
  • Paul Dobson
  • Michael Waterson
  • p. 318
  • 5.
  • International Retailing.
  • p. 342
  • Describing Patterns and Borrowing from Existing Foundations of Knowledge.
  • p. 345
  • Searching for Explanations through Mechanisms and Typologies.
  • p. 348
  • Understanding Specific Processes and Operations in Foreign Markets.
  • p. 350
  • Broadening the Intellectual Bases with Analyses in Wider Contexts.
  • p. 352
  • 'The Internationalisation of Retailing'/
  • Walter J. Salmon
  • Andre Tordjman
  • p. 364
  • 'Internationalization of Retailing Operations'/
  • John A. Dawson
  • p. 381
  • 'The Transfer of Retail Formats into Developing Economies: the Example of China'/
  • Arieh Goldman
  • p. 399
  • 'The Stresses of Retail Internationalization: Lessons from Royal Ahold's Experience in Latin America'/
  • Neil Wrigley
  • Andrew Currah
  • p. 424
  • 6.
  • Conclusion.
  • p. 449
  • Growth of Large Retailers.
  • p. 449
  • Theory in Retail Research.
  • p. 451
  • Nature of Managerial Aspects of Retail Change.
  • p. 453
  • Techniques of Retail Research.
  • p. 454
  • Endnote.
  • p. 456
Control code
ocn173299065
Dimensions
25 cm.
Extent
xiv, 466 p.
Isbn
9780415356398
Lccn
2007038210
Label
The retailing reader, John Dawson, Anne Findlay, and Leigh Sparks
Publication
Bibliography note
Includes bibliographical references
Contents
  • List of figures
  • List of tables
  • Introduction.
  • p. 1
  • What Is Retailing and Why Is It Important?.
  • p. 1
  • Understanding Retailing and Retail Challenges.
  • p. 3
  • Retailing Reader.
  • p. 5
  • References.
  • p. 7
  • 1.
  • Consumers and Shoppers.
  • p. 9
  • Customer Perceptions and Expectations of Service Quality.
  • p. 11
  • Consumer Experiences and Experiencing Consumers.
  • p. 14
  • Retail Positioning and Consumer Preferences.
  • p. 17
  • 'SERVQUAL: a Multiple-item Scale for Measuring Consumer Perceptions of Service Quality'/
  • A. Parasuraman
  • Valarie A. Zeithaml
  • Leonard L. Berry
  • p. 30
  • 'The Soul of the Company Store: Nike Town Chicago and the Emplaced Brandscape'/
  • John F. Sherry
  • p. 51
  • 'The Impact of a Market Spoiler on Consumer Preference Structures (or, What Happens When Wal-Mart Comes to Town)'/
  • Stephen J. Arnold
  • Jay Handelman
  • Douglas J. Tigert
  • p. 79
  • 2.
  • Retail Branding and Marketing.
  • p. 101
  • Retailer's Identity.
  • p. 104
  • Store Brands.
  • p. 106
  • Retailer Branding.
  • p. 110
  • Retailer Legitimation.
  • p. 113
  • 'Beyond Positioning: Retailer's Identity'/
  • Jean-Noel Kapferer
  • p. 124
  • 'Why Store Brand Penetration Varies by Retailer'/
  • Sanjay K. Dhar
  • Stephen J. Hoch
  • p. 132
  • Strategic Role of Retail Brands in British Grocery Retailing'/
  • Steve L. Burt
  • p. 163
  • 'Hometown Ideology and Retailer Legitimation: the Institutional Semiotics of Wal-Mart Flyers'/
  • Stephen J. Arnold
  • Robert V. Kozinets
  • Jay M. Handelman
  • p. 181
  • 3.
  • Merchandising and Buying.
  • p. 211
  • Merchandising.
  • p. 214
  • Buying and Sourcing.
  • p. 218
  • 'The Strategy of the Retail "Sale": Typology, Review and Synthesis'/
  • Erica Betts
  • Peter J. McGoldrick
  • p. 233
  • 'The Move to Administered Vertical Marketing Systems by British Retailers'/
  • John A. Dawson
  • Susan A. Shaw
  • p. 262
  • 4.
  • Retail Strategy and Power.
  • p. 273
  • Becoming a Dominant Retailer.
  • p. 276
  • Rise of Retailer Power.
  • p. 279
  • 'Power and Competition in the UK Retail Grocery Market'/
  • Steve L. Burt
  • Leigh Sparks
  • p. 290
  • 'Retailer Power: Recent Developments and Policy Implications'/
  • Paul Dobson
  • Michael Waterson
  • p. 318
  • 5.
  • International Retailing.
  • p. 342
  • Describing Patterns and Borrowing from Existing Foundations of Knowledge.
  • p. 345
  • Searching for Explanations through Mechanisms and Typologies.
  • p. 348
  • Understanding Specific Processes and Operations in Foreign Markets.
  • p. 350
  • Broadening the Intellectual Bases with Analyses in Wider Contexts.
  • p. 352
  • 'The Internationalisation of Retailing'/
  • Walter J. Salmon
  • Andre Tordjman
  • p. 364
  • 'Internationalization of Retailing Operations'/
  • John A. Dawson
  • p. 381
  • 'The Transfer of Retail Formats into Developing Economies: the Example of China'/
  • Arieh Goldman
  • p. 399
  • 'The Stresses of Retail Internationalization: Lessons from Royal Ahold's Experience in Latin America'/
  • Neil Wrigley
  • Andrew Currah
  • p. 424
  • 6.
  • Conclusion.
  • p. 449
  • Growth of Large Retailers.
  • p. 449
  • Theory in Retail Research.
  • p. 451
  • Nature of Managerial Aspects of Retail Change.
  • p. 453
  • Techniques of Retail Research.
  • p. 454
  • Endnote.
  • p. 456
Control code
ocn173299065
Dimensions
25 cm.
Extent
xiv, 466 p.
Isbn
9780415356398
Lccn
2007038210

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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