The Resource The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks
The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks
Resource Information
The item The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
-
- P. 21
- P. 116
- P. 223
- P. 283
- P. 354
- Language
- eng
- Extent
- xiv, 466 p.
- Contents
-
- List of figures
- List of tables
- Introduction.
- p. 1
- What Is Retailing and Why Is It Important?.
- p. 1
- Understanding Retailing and Retail Challenges.
- p. 3
- Retailing Reader.
- p. 5
- References.
- p. 7
- 1.
- Consumers and Shoppers.
- p. 9
- Customer Perceptions and Expectations of Service Quality.
- p. 11
- Consumer Experiences and Experiencing Consumers.
- p. 14
- Retail Positioning and Consumer Preferences.
- p. 17
- Summary.
- p. 21
- References.
- p. 21
- 2.
- Retail Branding and Marketing.
- p. 101
- Retailer's Identity.
- p. 104
- Store Brands.
- p. 106
- Retailer Branding.
- p. 110
- Retailer Legitimation.
- p. 113
- Summary.
- p. 116
- References.
- p. 117
- 3.
- Merchandising and Buying.
- p. 211
- Merchandising.
- p. 214
- Buying and Sourcing.
- p. 218
- Summary.
- p. 223
- References.
- p. 224
- 4.
- Retail Strategy and Power.
- p. 273
- Becoming a Dominant Retailer.
- p. 276
- Rise of Retailer Power.
- p. 279
- Summary.
- p. 283
- References.
- p. 284
- 5.
- International Retailing.
- p. 342
- Describing Patterns and Borrowing from Existing Foundations of Knowledge.
- p. 345
- Searching for Explanations through Mechanisms and Typologies.
- p. 348
- Understanding Specific Processes and Operations in Foreign Markets.
- p. 350
- Broadening the Intellectual Bases with Analyses in Wider Contexts.
- p. 352
- Summary.
- p. 354
- References.
- p. 354
- 6.
- Conclusion.
- p. 449
- Growth of Large Retailers.
- p. 449
- Theory in Retail Research.
- p. 451
- Nature of Managerial Aspects of Retail Change.
- p. 453
- Techniques of Retail Research.
- p. 454
- Endnote.
- p. 456
- Isbn
- 9780415356398
- Label
- The retailing reader
- Title
- The retailing reader
- Statement of responsibility
- edited by John Dawson, Anne Findlay and Leigh Sparks
- Language
- eng
- Summary
-
- P. 21
- P. 116
- P. 223
- P. 283
- P. 354
- Cataloging source
- DLC
- Illustrations
-
- illustrations
- maps
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Dawson, John A
- Findlay, A. M
- Sparks, Leigh
- http://library.link/vocab/subjectName
- Retail trade
- Label
- The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- List of figures
- List of tables
- Introduction.
- p. 1
- What Is Retailing and Why Is It Important?.
- p. 1
- Understanding Retailing and Retail Challenges.
- p. 3
- Retailing Reader.
- p. 5
- References.
- p. 7
- 1.
- Consumers and Shoppers.
- p. 9
- Customer Perceptions and Expectations of Service Quality.
- p. 11
- Consumer Experiences and Experiencing Consumers.
- p. 14
- Retail Positioning and Consumer Preferences.
- p. 17
- Summary.
- p. 21
- References.
- p. 21
- 2.
- Retail Branding and Marketing.
- p. 101
- Retailer's Identity.
- p. 104
- Store Brands.
- p. 106
- Retailer Branding.
- p. 110
- Retailer Legitimation.
- p. 113
- Summary.
- p. 116
- References.
- p. 117
- 3.
- Merchandising and Buying.
- p. 211
- Merchandising.
- p. 214
- Buying and Sourcing.
- p. 218
- Summary.
- p. 223
- References.
- p. 224
- 4.
- Retail Strategy and Power.
- p. 273
- Becoming a Dominant Retailer.
- p. 276
- Rise of Retailer Power.
- p. 279
- Summary.
- p. 283
- References.
- p. 284
- 5.
- International Retailing.
- p. 342
- Describing Patterns and Borrowing from Existing Foundations of Knowledge.
- p. 345
- Searching for Explanations through Mechanisms and Typologies.
- p. 348
- Understanding Specific Processes and Operations in Foreign Markets.
- p. 350
- Broadening the Intellectual Bases with Analyses in Wider Contexts.
- p. 352
- Summary.
- p. 354
- References.
- p. 354
- 6.
- Conclusion.
- p. 449
- Growth of Large Retailers.
- p. 449
- Theory in Retail Research.
- p. 451
- Nature of Managerial Aspects of Retail Change.
- p. 453
- Techniques of Retail Research.
- p. 454
- Endnote.
- p. 456
- Control code
- ocn173299065
- Dimensions
- 25 cm.
- Extent
- xiv, 466 p.
- Isbn
- 9780415356398
- Lccn
- 2007038210
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill., maps
- Label
- The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- List of figures
- List of tables
- Introduction.
- p. 1
- What Is Retailing and Why Is It Important?.
- p. 1
- Understanding Retailing and Retail Challenges.
- p. 3
- Retailing Reader.
- p. 5
- References.
- p. 7
- 1.
- Consumers and Shoppers.
- p. 9
- Customer Perceptions and Expectations of Service Quality.
- p. 11
- Consumer Experiences and Experiencing Consumers.
- p. 14
- Retail Positioning and Consumer Preferences.
- p. 17
- Summary.
- p. 21
- References.
- p. 21
- 2.
- Retail Branding and Marketing.
- p. 101
- Retailer's Identity.
- p. 104
- Store Brands.
- p. 106
- Retailer Branding.
- p. 110
- Retailer Legitimation.
- p. 113
- Summary.
- p. 116
- References.
- p. 117
- 3.
- Merchandising and Buying.
- p. 211
- Merchandising.
- p. 214
- Buying and Sourcing.
- p. 218
- Summary.
- p. 223
- References.
- p. 224
- 4.
- Retail Strategy and Power.
- p. 273
- Becoming a Dominant Retailer.
- p. 276
- Rise of Retailer Power.
- p. 279
- Summary.
- p. 283
- References.
- p. 284
- 5.
- International Retailing.
- p. 342
- Describing Patterns and Borrowing from Existing Foundations of Knowledge.
- p. 345
- Searching for Explanations through Mechanisms and Typologies.
- p. 348
- Understanding Specific Processes and Operations in Foreign Markets.
- p. 350
- Broadening the Intellectual Bases with Analyses in Wider Contexts.
- p. 352
- Summary.
- p. 354
- References.
- p. 354
- 6.
- Conclusion.
- p. 449
- Growth of Large Retailers.
- p. 449
- Theory in Retail Research.
- p. 451
- Nature of Managerial Aspects of Retail Change.
- p. 453
- Techniques of Retail Research.
- p. 454
- Endnote.
- p. 456
- Control code
- ocn173299065
- Dimensions
- 25 cm.
- Extent
- xiv, 466 p.
- Isbn
- 9780415356398
- Lccn
- 2007038210
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill., maps
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-retailing-reader-edited-by-John-Dawson-Anne/_RnKwb_Zdzg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-retailing-reader-edited-by-John-Dawson-Anne/_RnKwb_Zdzg/">The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
