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The Resource The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks

The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks

Label
The retailing reader
Title
The retailing reader
Statement of responsibility
edited by John Dawson, Anne Findlay and Leigh Sparks
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Dawson, John A.
  • Findlay, A. M.
  • Sparks, Leigh.
http://library.link/vocab/subjectName
Retail trade
Label
The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • List of figures
  • List of tables
  • Introduction.
  • p. 1
  • What Is Retailing and Why Is It Important?.
  • p. 1
  • Understanding Retailing and Retail Challenges.
  • p. 3
  • Retailing Reader.
  • p. 5
  • References.
  • p. 7
  • 1.
  • Consumers and Shoppers.
  • p. 9
  • Customer Perceptions and Expectations of Service Quality.
  • p. 11
  • Consumer Experiences and Experiencing Consumers.
  • p. 14
  • Retail Positioning and Consumer Preferences.
  • p. 17
  • Summary.
  • p. 21
  • References.
  • p. 21
  • 2.
  • Retail Branding and Marketing.
  • p. 101
  • Retailer's Identity.
  • p. 104
  • Store Brands.
  • p. 106
  • Retailer Branding.
  • p. 110
  • Retailer Legitimation.
  • p. 113
  • Summary.
  • p. 116
  • References.
  • p. 117
  • 3.
  • Merchandising and Buying.
  • p. 211
  • Merchandising.
  • p. 214
  • Buying and Sourcing.
  • p. 218
  • Summary.
  • p. 223
  • References.
  • p. 224
  • 4.
  • Retail Strategy and Power.
  • p. 273
  • Becoming a Dominant Retailer.
  • p. 276
  • Rise of Retailer Power.
  • p. 279
  • Summary.
  • p. 283
  • References.
  • p. 284
  • 5.
  • International Retailing.
  • p. 342
  • Describing Patterns and Borrowing from Existing Foundations of Knowledge.
  • p. 345
  • Searching for Explanations through Mechanisms and Typologies.
  • p. 348
  • Understanding Specific Processes and Operations in Foreign Markets.
  • p. 350
  • Broadening the Intellectual Bases with Analyses in Wider Contexts.
  • p. 352
  • Summary.
  • p. 354
  • References.
  • p. 354
  • 6.
  • Conclusion.
  • p. 449
  • Growth of Large Retailers.
  • p. 449
  • Theory in Retail Research.
  • p. 451
  • Nature of Managerial Aspects of Retail Change.
  • p. 453
  • Techniques of Retail Research.
  • p. 454
  • Endnote.
  • p. 456
Control code
ocn173299065
Dimensions
25 cm.
Extent
xiv, 466 p.
Isbn
9780415356398
Lccn
2007038210
Other physical details
ill., maps
Label
The retailing reader, edited by John Dawson, Anne Findlay and Leigh Sparks
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • List of figures
  • List of tables
  • Introduction.
  • p. 1
  • What Is Retailing and Why Is It Important?.
  • p. 1
  • Understanding Retailing and Retail Challenges.
  • p. 3
  • Retailing Reader.
  • p. 5
  • References.
  • p. 7
  • 1.
  • Consumers and Shoppers.
  • p. 9
  • Customer Perceptions and Expectations of Service Quality.
  • p. 11
  • Consumer Experiences and Experiencing Consumers.
  • p. 14
  • Retail Positioning and Consumer Preferences.
  • p. 17
  • Summary.
  • p. 21
  • References.
  • p. 21
  • 2.
  • Retail Branding and Marketing.
  • p. 101
  • Retailer's Identity.
  • p. 104
  • Store Brands.
  • p. 106
  • Retailer Branding.
  • p. 110
  • Retailer Legitimation.
  • p. 113
  • Summary.
  • p. 116
  • References.
  • p. 117
  • 3.
  • Merchandising and Buying.
  • p. 211
  • Merchandising.
  • p. 214
  • Buying and Sourcing.
  • p. 218
  • Summary.
  • p. 223
  • References.
  • p. 224
  • 4.
  • Retail Strategy and Power.
  • p. 273
  • Becoming a Dominant Retailer.
  • p. 276
  • Rise of Retailer Power.
  • p. 279
  • Summary.
  • p. 283
  • References.
  • p. 284
  • 5.
  • International Retailing.
  • p. 342
  • Describing Patterns and Borrowing from Existing Foundations of Knowledge.
  • p. 345
  • Searching for Explanations through Mechanisms and Typologies.
  • p. 348
  • Understanding Specific Processes and Operations in Foreign Markets.
  • p. 350
  • Broadening the Intellectual Bases with Analyses in Wider Contexts.
  • p. 352
  • Summary.
  • p. 354
  • References.
  • p. 354
  • 6.
  • Conclusion.
  • p. 449
  • Growth of Large Retailers.
  • p. 449
  • Theory in Retail Research.
  • p. 451
  • Nature of Managerial Aspects of Retail Change.
  • p. 453
  • Techniques of Retail Research.
  • p. 454
  • Endnote.
  • p. 456
Control code
ocn173299065
Dimensions
25 cm.
Extent
xiv, 466 p.
Isbn
9780415356398
Lccn
2007038210
Other physical details
ill., maps

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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