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The Resource The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen

The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen

Label
The rhetoric and reality of marketing : an international managerial approach
Title
The rhetoric and reality of marketing
Title remainder
an international managerial approach
Statement of responsibility
edited by Philip J. Kitchen
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Kitchen, Philip J
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Marketing
Label
The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 183-192) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • List of Figures
  • List of Tables
  • Notes on the Contributors
  • Acknowledgements
  • List of Abbreviations
  • 1.
  • Editorial Stance on The Rhetoric and Reality of Marketing: An International Managerial Approach/
  • Philip J. Kitchen
  • p. 1
  • 2.
  • Rhetoric and Reality of Marketing in France/
  • Patrick Hetzel
  • p. 14
  • 3.
  • Rhetoric and Reality of Marketing in the UK/
  • Martin Evans
  • p. 27
  • 4.
  • Rhetoric and Reality of Marketing in Cyprus/
  • Ioanna Papasolomou-Doukakis
  • p. 48
  • 5.
  • Rhetoric and Reality of Marketing in New Zealand/
  • Lynne Eagle
  • p. 72
  • 6.
  • Rhetoric and Reality of Marketing in South Korea/
  • Dongjin Yoon
  • Ilchul Kim
  • p. 87
  • 7.
  • Rhetoric and Reality of Marketing in Malaysia/
  • Rosmimah Mohd-Roslin
  • p. 106
  • 8.
  • Rhetoric and Reality of Marketing in Bulgaria/
  • Vesselin Blagoev
  • p. 120
  • 9.
  • Rhetoric and Reality of Marketing in India/
  • Ashish Sadh
  • Sharada Tangirala
  • p. 146
  • 10.
  • Drawing the Strands Together/
  • Philip J. Kitchen
  • p. 175
  • Bibliography.
  • p. 183
  • Index.
  • p. 193
Control code
l82002192664
Dimensions
23 cm.
Extent
xix, 202 p.
Isbn
9780333987322
Lccn
2002192664
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
The rhetoric and reality of marketing : an international managerial approach, edited by Philip J. Kitchen
Publication
Bibliography note
Includes bibliographical references (p. 183-192) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • List of Figures
  • List of Tables
  • Notes on the Contributors
  • Acknowledgements
  • List of Abbreviations
  • 1.
  • Editorial Stance on The Rhetoric and Reality of Marketing: An International Managerial Approach/
  • Philip J. Kitchen
  • p. 1
  • 2.
  • Rhetoric and Reality of Marketing in France/
  • Patrick Hetzel
  • p. 14
  • 3.
  • Rhetoric and Reality of Marketing in the UK/
  • Martin Evans
  • p. 27
  • 4.
  • Rhetoric and Reality of Marketing in Cyprus/
  • Ioanna Papasolomou-Doukakis
  • p. 48
  • 5.
  • Rhetoric and Reality of Marketing in New Zealand/
  • Lynne Eagle
  • p. 72
  • 6.
  • Rhetoric and Reality of Marketing in South Korea/
  • Dongjin Yoon
  • Ilchul Kim
  • p. 87
  • 7.
  • Rhetoric and Reality of Marketing in Malaysia/
  • Rosmimah Mohd-Roslin
  • p. 106
  • 8.
  • Rhetoric and Reality of Marketing in Bulgaria/
  • Vesselin Blagoev
  • p. 120
  • 9.
  • Rhetoric and Reality of Marketing in India/
  • Ashish Sadh
  • Sharada Tangirala
  • p. 146
  • 10.
  • Drawing the Strands Together/
  • Philip J. Kitchen
  • p. 175
  • Bibliography.
  • p. 183
  • Index.
  • p. 193
Control code
l82002192664
Dimensions
23 cm.
Extent
xix, 202 p.
Isbn
9780333987322
Lccn
2002192664
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

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      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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