The Resource The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman
The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman
Resource Information
The item The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This case study investigates the emergence, development, and eventually fall of Citycell, the pioneer telecommunication company of Bangladesh. Citycell began its operation in 1989 and was the only Code Division Multiple Access mobile telecommunication service provider in Bangladesh. However, within a short time, it faced fierce competition from other operators who offered better technology and customer services. Rapid technology advances put Citycell under constant pressure to upgrade their infrastructure at significant cost or risk losing their market share. This study highlights how Citycell neglected to implement a successful strategy to survive in a competitive market
- Language
- eng
- Extent
- 1 online resource.
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526427182
- Label
- The rise and fall of Citycell in Bangladesh
- Title
- The rise and fall of Citycell in Bangladesh
- Statement of responsibility
- Jashim Uddin Ahmed, Muhammad Sabbir Rahman
- Language
- eng
- Summary
- This case study investigates the emergence, development, and eventually fall of Citycell, the pioneer telecommunication company of Bangladesh. Citycell began its operation in 1989 and was the only Code Division Multiple Access mobile telecommunication service provider in Bangladesh. However, within a short time, it faced fierce competition from other operators who offered better technology and customer services. Rapid technology advances put Citycell under constant pressure to upgrade their infrastructure at significant cost or risk losing their market share. This study highlights how Citycell neglected to implement a successful strategy to survive in a competitive market
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Ahmed, Jashim Uddin
- Dewey number
- 658.4012
- Index
- index present
- LC call number
- HD30.28
- LC item number
- .A36 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Rahman, Muhammad Sabbir
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Strategic planning
- Technology
- Citycell
- Target audience
- specialized
- Label
- The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000002689
- Extent
- 1 online resource.
- Form of item
- online
- Isbn
- 9781526427182
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- Label
- The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000002689
- Extent
- 1 online resource.
- Form of item
- online
- Isbn
- 9781526427182
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-rise-and-fall-of-Citycell-in-Bangladesh/97rc1TRlHTA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-rise-and-fall-of-Citycell-in-Bangladesh/97rc1TRlHTA/">The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-rise-and-fall-of-Citycell-in-Bangladesh/97rc1TRlHTA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-rise-and-fall-of-Citycell-in-Bangladesh/97rc1TRlHTA/">The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
