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The Resource The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman

The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman

Label
The rise and fall of Citycell in Bangladesh
Title
The rise and fall of Citycell in Bangladesh
Statement of responsibility
Jashim Uddin Ahmed, Muhammad Sabbir Rahman
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case study investigates the emergence, development, and eventually fall of Citycell, the pioneer telecommunication company of Bangladesh. Citycell began its operation in 1989 and was the only Code Division Multiple Access mobile telecommunication service provider in Bangladesh. However, within a short time, it faced fierce competition from other operators who offered better technology and customer services. Rapid technology advances put Citycell under constant pressure to upgrade their infrastructure at significant cost or risk losing their market share. This study highlights how Citycell neglected to implement a successful strategy to survive in a competitive market
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ahmed, Jashim Uddin
Dewey number
658.4012
Index
index present
LC call number
HD30.28
LC item number
.A36 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Rahman, Muhammad Sabbir
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Strategic planning
  • Technology
  • Citycell
Target audience
specialized
Label
The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002689
Extent
1 online resource.
Form of item
online
Isbn
9781526427182
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
The rise and fall of Citycell in Bangladesh, Jashim Uddin Ahmed, Muhammad Sabbir Rahman
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002689
Extent
1 online resource.
Form of item
online
Isbn
9781526427182
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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