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The Resource The social media bible : tactics, tools, & strategies for business success, Lon Safko

The social media bible : tactics, tools, & strategies for business success, Lon Safko

Label
The social media bible : tactics, tools, & strategies for business success
Title
The social media bible
Title remainder
tactics, tools, & strategies for business success
Statement of responsibility
Lon Safko
Creator
Subject
Language
eng
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Safko, Lon.
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
  • Electronic commerce
Label
The social media bible : tactics, tools, & strategies for business success, Lon Safko
Instantiates
Publication
Note
  • Previous ed.: 2010
  • Includes index
Contents
pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement
Control code
019686312
Dimensions
25 cm.
Edition
3rd ed.
Extent
xviii, 622 p.
Isbn
9781118269749
Lccn
2012418217
Other physical details
ill.
Label
The social media bible : tactics, tools, & strategies for business success, Lon Safko
Publication
Note
  • Previous ed.: 2010
  • Includes index
Contents
pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement
Control code
019686312
Dimensions
25 cm.
Edition
3rd ed.
Extent
xviii, 622 p.
Isbn
9781118269749
Lccn
2012418217
Other physical details
ill.
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