Coverart for item
The Resource The strategy planning process : analyses, options, projects, Rudolf Grünig, Richard Kühn ; translated from German by Maude Montani, (electronic book)

The strategy planning process : analyses, options, projects, Rudolf Grünig, Richard Kühn ; translated from German by Maude Montani, (electronic book)

Label
The strategy planning process : analyses, options, projects
Title
The strategy planning process
Title remainder
analyses, options, projects
Statement of responsibility
Rudolf Grünig, Richard Kühn ; translated from German by Maude Montani
Creator
Contributor
Author
Translator
Subject
Language
  • eng
  • ger
  • eng
Summary
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Grünig, Rudolf.
Dewey number
658.4/012
Index
index present
LC call number
HD30.28
LC item number
.G78 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1939-
http://library.link/vocab/relatedWorkOrContributorName
  • Kühn, Richard
  • Montani, Maude
http://library.link/vocab/subjectName
  • Strategic planning
  • Business planning
  • Business and Management
  • Business Strategy/Leadership
  • Organization
  • Operations Research/Decision Theory
  • Entrepreneurship
  • Marketing
Label
The strategy planning process : analyses, options, projects, Rudolf Grünig, Richard Kühn ; translated from German by Maude Montani, (electronic book)
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Idea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing Strategic Planning
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9783662562215
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-662-56221-5
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1031999545
  • (OCoLC)1031999545
Label
The strategy planning process : analyses, options, projects, Rudolf Grünig, Richard Kühn ; translated from German by Maude Montani, (electronic book)
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Idea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing Strategic Planning
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9783662562215
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-662-56221-5
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1031999545
  • (OCoLC)1031999545

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