The Resource The value proposition, Bill Donaldson, (streaming video)

The value proposition, Bill Donaldson, (streaming video)

Label
The value proposition
Title
The value proposition
Statement of responsibility
Bill Donaldson
Creator
Speaker
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorDate
1948-
http://library.link/vocab/creatorName
Donaldson, Bill
Series statement
Pricing on value
http://library.link/vocab/subjectName
  • Consumer satisfaction
  • Pricing
  • Value
Label
The value proposition, Bill Donaldson, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: What is value? -- Definitions of value -- The basic elements of value -- The strategic dimensions of value -- The economic dimensions of value -- The behavioural dimensions of value -- Starting from basics -- STP marketing -- Identify and select customers -- Customer acquisition information -- Select your value drivers -- Score your attractiveness -- Price competitiveness -- Drivers of customer value -- Reassess your value -- Decide the value proposition -- Communicate the proposition -- Concluding factors
Control code
HST2579_1_2
Dimensions
unknown
Extent
1 streaming video file (30 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
The value proposition, Bill Donaldson, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: What is value? -- Definitions of value -- The basic elements of value -- The strategic dimensions of value -- The economic dimensions of value -- The behavioural dimensions of value -- Starting from basics -- STP marketing -- Identify and select customers -- Customer acquisition information -- Select your value drivers -- Score your attractiveness -- Price competitiveness -- Drivers of customer value -- Reassess your value -- Decide the value proposition -- Communicate the proposition -- Concluding factors
Control code
HST2579_1_2
Dimensions
unknown
Extent
1 streaming video file (30 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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