The Resource The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini
The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini
Resource Information
The item The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- In November 2014, Omo - Unilever South Africa's premium washing powder brand - faced the biggest challenge yet to its 50-year dominance of the South African washing powder market. Proctor and Gamble had launched Ariel in May of the previous year, and a recent survey had shown that the brand had already gained loyalty among 10% of South African consumers. As Themba Ndlovu, Unilever's newly appointed marketing manager, prepared for an Omo marketing strategy meeting the next day, he wondered what could be done to ensure that Omo defended its market share - and grew - in the face of stiff competition
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally Published in: Bowen, A., & Saini, Y. (2015). The Washing Powder Wars: Ariel versus Omo. WBS-2015-1. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473960848
- Label
- The washing powder wars : Ariel versus Omo
- Title
- The washing powder wars
- Title remainder
- Ariel versus Omo
- Statement of responsibility
- Amanda Bowen & Yvonne Saini
- Language
- eng
- Summary
- In November 2014, Omo - Unilever South Africa's premium washing powder brand - faced the biggest challenge yet to its 50-year dominance of the South African washing powder market. Proctor and Gamble had launched Ariel in May of the previous year, and a recent survey had shown that the brand had already gained loyalty among 10% of South African consumers. As Themba Ndlovu, Unilever's newly appointed marketing manager, prepared for an Omo marketing strategy meeting the next day, he wondered what could be done to ensure that Omo defended its market share - and grew - in the face of stiff competition
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Bowen, Amanda
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF5415
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Saini, Yvonne
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- Unilever South Africa
- Marketing
- Target audience
- specialized
- Label
- The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini
- Note
-
- Originally Published in: Bowen, A., & Saini, Y. (2015). The Washing Powder Wars: Ariel versus Omo. WBS-2015-1. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001380140
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473960848
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini
- Note
-
- Originally Published in: Bowen, A., & Saini, Y. (2015). The Washing Powder Wars: Ariel versus Omo. WBS-2015-1. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001380140
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473960848
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-washing-powder-wars--Ariel-versus-Omo/s7KW-D_FYto/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-washing-powder-wars--Ariel-versus-Omo/s7KW-D_FYto/">The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-washing-powder-wars--Ariel-versus-Omo/s7KW-D_FYto/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-washing-powder-wars--Ariel-versus-Omo/s7KW-D_FYto/">The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
