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The Resource The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini

The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini

Label
The washing powder wars : Ariel versus Omo
Title
The washing powder wars
Title remainder
Ariel versus Omo
Statement of responsibility
Amanda Bowen & Yvonne Saini
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
In November 2014, Omo - Unilever South Africa's premium washing powder brand - faced the biggest challenge yet to its 50-year dominance of the South African washing powder market. Proctor and Gamble had launched Ariel in May of the previous year, and a recent survey had shown that the brand had already gained loyalty among 10% of South African consumers. As Themba Ndlovu, Unilever's newly appointed marketing manager, prepared for an Omo marketing strategy meeting the next day, he wondered what could be done to ensure that Omo defended its market share - and grew - in the face of stiff competition
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Bowen, Amanda
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5415
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Saini, Yvonne
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Unilever South Africa
  • Marketing
Target audience
specialized
Label
The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini
Instantiates
Publication
Note
  • Originally Published in: Bowen, A., & Saini, Y. (2015). The Washing Powder Wars: Ariel versus Omo. WBS-2015-1. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380140
Extent
1 online resource
Form of item
online
Isbn
9781473960848
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
The washing powder wars : Ariel versus Omo, Amanda Bowen & Yvonne Saini
Publication
Note
  • Originally Published in: Bowen, A., & Saini, Y. (2015). The Washing Powder Wars: Ariel versus Omo. WBS-2015-1. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380140
Extent
1 online resource
Form of item
online
Isbn
9781473960848
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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