Coverart for item
The Resource Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas

Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas

Label
Thirsty dog! and thirsty cat! : is the second time a charm?
Title
Thirsty dog! and thirsty cat!
Title remainder
is the second time a charm?
Statement of responsibility
Lynda Palmer & Jim Salas
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Newly appointed Marketing Director, Sharon Samuel is faced with the challenge of launching a new pet specialty beverage. However, having studied a similar failed product in her MBA program, Sharon knows she needs to carefully consider how to effectively launch this product. This case encourages students to put themselves in the shoes of a newly hired Marketing Director and recommend a launch plan for a new pet product by assessing the current research and viewing the mistakes of a failed launch for a similar offering
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Palmer, Lynda
Dewey number
658.575
Illustrations
illustrations
Index
no index present
LC call number
HF5415.153
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Salas, Jim
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Pet food industry
  • New products
  • Marketing
Target audience
specialized
Label
Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385872
Extent
1 online resource
Form of item
online
Isbn
9781473977662
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385872
Extent
1 online resource
Form of item
online
Isbn
9781473977662
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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