The Resource Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas
Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas
Resource Information
The item Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Newly appointed Marketing Director, Sharon Samuel is faced with the challenge of launching a new pet specialty beverage. However, having studied a similar failed product in her MBA program, Sharon knows she needs to carefully consider how to effectively launch this product. This case encourages students to put themselves in the shoes of a newly hired Marketing Director and recommend a launch plan for a new pet product by assessing the current research and viewing the mistakes of a failed launch for a similar offering
- Language
- eng
- Extent
- 1 online resource
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473977662
- Label
- Thirsty dog! and thirsty cat! : is the second time a charm?
- Title
- Thirsty dog! and thirsty cat!
- Title remainder
- is the second time a charm?
- Statement of responsibility
- Lynda Palmer & Jim Salas
- Language
- eng
- Summary
- Newly appointed Marketing Director, Sharon Samuel is faced with the challenge of launching a new pet specialty beverage. However, having studied a similar failed product in her MBA program, Sharon knows she needs to carefully consider how to effectively launch this product. This case encourages students to put themselves in the shoes of a newly hired Marketing Director and recommend a launch plan for a new pet product by assessing the current research and viewing the mistakes of a failed launch for a similar offering
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Palmer, Lynda
- Dewey number
- 658.575
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF5415.153
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Salas, Jim
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- Pet food industry
- New products
- Marketing
- Target audience
- specialized
- Label
- Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001385872
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473977662
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001385872
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473977662
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Thirsty-dog-and-thirsty-cat--is-the-second/xx0RCDihIoI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Thirsty-dog-and-thirsty-cat--is-the-second/xx0RCDihIoI/">Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Thirsty-dog-and-thirsty-cat--is-the-second/xx0RCDihIoI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Thirsty-dog-and-thirsty-cat--is-the-second/xx0RCDihIoI/">Thirsty dog! and thirsty cat! : is the second time a charm?, Lynda Palmer & Jim Salas</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
