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The Resource Tiroler Edle : artisanal chocolate from Tyrol, Austria, Laird R. Smith, Laura Guerrero

Tiroler Edle : artisanal chocolate from Tyrol, Austria, Laird R. Smith, Laura Guerrero

Label
Tiroler Edle : artisanal chocolate from Tyrol, Austria
Title
Tiroler Edle
Title remainder
artisanal chocolate from Tyrol, Austria
Statement of responsibility
Laird R. Smith, Laura Guerrero
Creator
Contributor
Author
Subject
Language
eng
Summary
Hans-J?rg Haag owned two businesses in Landeck, Tyrol in Austria. One produced Tiroler Edle, a high-quality artisanal chocolate. Except for the cacao beans, Tiroler Edle was made entirely from high quality local ingredients. Tiroler Edle was sold only online and in Tyrol, including in specialty stores in Innsbruck, a top ski destination. In terms of marketing, Tiroler Edle had an online presence and Haag was sometimes portrayed on TV and in magazines as a master chocolatier. The other business was Caf? Haag, which he inherited from his parents. While Tiroler Edle's sales were growing, Caf? Haag was slowly losing revenue. Caf? Haag's clientele was aging and the caf? was not attractive to younger customers. In addition, due to various changes, Landeck received fewer visitors. Now, Haag wondered if it would be a good idea to consider expanding Tiroler Edle to other markets beyond Tyrol. Should he close Caf? Haag?
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Smith, Laird R
Dewey number
338.17374
Illustrations
illustrations
Index
no index present
LC call number
HD9200.A9
LC item number
S65 2016
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Guerrero, Laura
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Haag, Hans-J?rg
  • Chocolate industry
  • Tyrol (Austria)
  • Innsbruck (Austria)
  • Tiroler Edle
  • Caf? Haag
Target audience
specialized
Label
Tiroler Edle : artisanal chocolate from Tyrol, Austria, Laird R. Smith, Laura Guerrero
Instantiates
Publication
Note
  • Originally published in Smith, L. R., & Guerrero, L. (2016). Tiroler Edle: Artisanal chocolate from Tyrol, Austria. Journal of International Business Education 11(1), 169-182. JIBE11-0CS1
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003820
Extent
1 online resource
Form of item
online
Isbn
9781526455963
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Tiroler Edle : artisanal chocolate from Tyrol, Austria, Laird R. Smith, Laura Guerrero
Publication
Note
  • Originally published in Smith, L. R., & Guerrero, L. (2016). Tiroler Edle: Artisanal chocolate from Tyrol, Austria. Journal of International Business Education 11(1), 169-182. JIBE11-0CS1
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003820
Extent
1 online resource
Form of item
online
Isbn
9781526455963
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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