Coverart for item
The Resource TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala

TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala

Label
TopTV : changing the face of the South African pay-tv landscape
Title
TopTV
Title remainder
changing the face of the South African pay-tv landscape
Statement of responsibility
Stephanie Townsend & Thabo Mosala
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
When TopTV commenced services on 1 May 2010, MultiChoice's DStv had been the dominant player for 15 years. TopTV made a calculated decision to target clients who had not been able to afford pay-TV. This included 60% of South Africans who wanted wholesome, family entertainment but were not particularly interested in sport, which was a major part of DStv's offering. TopTV had since extended its target market to include the LSM 6-9 income bracket. Nonetheless, Vino Govender, CEO of TopTV, wondered whether this repositioning was sustainable enough to compete successfully in the marketplace
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Townsend, Stephanie
Dewey number
658.4012
Illustrations
illustrations
Index
no index present
LC call number
HD30.28
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Mosala, Thabo
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • TopTV (Firm)
  • Strategic planning
  • Marketing
  • Subscription television
Target audience
specialized
Label
TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380139
Extent
1 online resource
Form of item
online
Isbn
9781473960831
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380139
Extent
1 online resource
Form of item
online
Isbn
9781473960831
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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