The Resource TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala
TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala
Resource Information
The item TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- When TopTV commenced services on 1 May 2010, MultiChoice's DStv had been the dominant player for 15 years. TopTV made a calculated decision to target clients who had not been able to afford pay-TV. This included 60% of South Africans who wanted wholesome, family entertainment but were not particularly interested in sport, which was a major part of DStv's offering. TopTV had since extended its target market to include the LSM 6-9 income bracket. Nonetheless, Vino Govender, CEO of TopTV, wondered whether this repositioning was sustainable enough to compete successfully in the marketplace
- Language
- eng
- Extent
- 1 online resource
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473960831
- Label
- TopTV : changing the face of the South African pay-tv landscape
- Title
- TopTV
- Title remainder
- changing the face of the South African pay-tv landscape
- Statement of responsibility
- Stephanie Townsend & Thabo Mosala
- Language
- eng
- Summary
- When TopTV commenced services on 1 May 2010, MultiChoice's DStv had been the dominant player for 15 years. TopTV made a calculated decision to target clients who had not been able to afford pay-TV. This included 60% of South Africans who wanted wholesome, family entertainment but were not particularly interested in sport, which was a major part of DStv's offering. TopTV had since extended its target market to include the LSM 6-9 income bracket. Nonetheless, Vino Govender, CEO of TopTV, wondered whether this repositioning was sustainable enough to compete successfully in the marketplace
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Townsend, Stephanie
- Dewey number
- 658.4012
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD30.28
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Mosala, Thabo
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- TopTV (Firm)
- Strategic planning
- Marketing
- Subscription television
- Target audience
- specialized
- Label
- TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001380139
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473960831
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001380139
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473960831
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/TopTV--changing-the-face-of-the-South-African/nhcX6GcA-4U/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/TopTV--changing-the-face-of-the-South-African/nhcX6GcA-4U/">TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/TopTV--changing-the-face-of-the-South-African/nhcX6GcA-4U/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/TopTV--changing-the-face-of-the-South-African/nhcX6GcA-4U/">TopTV : changing the face of the South African pay-tv landscape, Stephanie Townsend & Thabo Mosala</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
