Coverart for item
The Resource Tourism Marketing for cities and towns : using branding and events to attract tourism, Bonita M. Kolb, (electronic book)

Tourism Marketing for cities and towns : using branding and events to attract tourism, Bonita M. Kolb, (electronic book)

Label
Tourism Marketing for cities and towns : using branding and events to attract tourism
Title
Tourism Marketing for cities and towns
Title remainder
using branding and events to attract tourism
Statement of responsibility
Bonita M. Kolb
Creator
Subject
Language
eng
Summary
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorName
Kolb, Bonita M
Dewey number
659.2/930776
Index
index present
LC call number
HT325
LC item number
.K65 2006
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • City promotion
  • Tourism
Label
Tourism Marketing for cities and towns : using branding and events to attract tourism, Bonita M. Kolb, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion
  • Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration
Control code
SCIDI474961491
Dimensions
unknown
Extent
1 online resource (xvi, 310 p.)
Form of item
online
Isbn
9780750679459
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Tourism Marketing for cities and towns : using branding and events to attract tourism, Bonita M. Kolb, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion
  • Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration
Control code
SCIDI474961491
Dimensions
unknown
Extent
1 online resource (xvi, 310 p.)
Form of item
online
Isbn
9780750679459
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

Library Locations

Processing Feedback ...