The Resource Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Resource Information
The item Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The teaching case focuses on the Toyota Hilux brand and the various business dilemmas that Calvyn Williams, sales and marketing manager, and his team experience prior to the launch of the next Hilux: the fierce competition from other brands and the various marketing strategies used
- Language
- eng
- Extent
- 1 online resource (11 pages)
- Note
-
- The objective of this teaching case is to afford students a "hands-on" understanding and appreciation of the challenges faced by market leaders in sustaining their dominance and selecting the most appropriate strategies for market leaders to adopt in extremely competitive environments such as the South African vehicle market
- Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Includes index
- Label
- Toyota Hilux : how South Africa's top pickup battled market challenges
- Title
- Toyota Hilux
- Title remainder
- how South Africa's top pickup battled market challenges
- Statement of responsibility
- Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
- Language
- eng
- Summary
- The teaching case focuses on the Toyota Hilux brand and the various business dilemmas that Calvyn Williams, sales and marketing manager, and his team experience prior to the launch of the next Hilux: the fierce competition from other brands and the various marketing strategies used
- Cataloging source
- UtOrBLW
- http://library.link/vocab/creatorName
- Pheko, Samenthea
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- index present
- Intended audience
- The case is suited to marketing and strategy students who are eager to demonstrate their critical thinking and managerial decision-making skills as part of their Masters of Business Administration (MBA) and Executive MBA academic programmes, and delegates on Executive Education programmes
- LC call number
- HF5415.13
- LC item number
- .P44 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Bick, Geoff
- Barnardo, Claire
- http://library.link/vocab/subjectName
-
- Marketing
- Competition
- Decision making
- Label
- Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
- Note
-
- The objective of this teaching case is to afford students a "hands-on" understanding and appreciation of the challenges faced by market leaders in sustaining their dominance and selecting the most appropriate strategies for market leaders to adopt in extremely competitive environments such as the South African vehicle market
- Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Includes index
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald64
- Dimensions
- unknown
- Extent
- 1 online resource (11 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 30 illustrations.
- Specific material designation
- remote
- Label
- Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
- Note
-
- The objective of this teaching case is to afford students a "hands-on" understanding and appreciation of the challenges faced by market leaders in sustaining their dominance and selecting the most appropriate strategies for market leaders to adopt in extremely competitive environments such as the South African vehicle market
- Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Includes index
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald64
- Dimensions
- unknown
- Extent
- 1 online resource (11 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 30 illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Toyota-Hilux--how-South-Africas-top-pickup/BweT7QXC-mc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Toyota-Hilux--how-South-Africas-top-pickup/BweT7QXC-mc/">Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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Data Citation of the Item Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Toyota-Hilux--how-South-Africas-top-pickup/BweT7QXC-mc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Toyota-Hilux--how-South-Africas-top-pickup/BweT7QXC-mc/">Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
