The Resource Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Label
Toyota Hilux : how South Africa's top pickup battled market challenges
Title
Toyota Hilux
Title remainder
how South Africa's top pickup battled market challenges
Statement of responsibility
Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The teaching case focuses on the Toyota Hilux brand and the various business dilemmas that Calvyn Williams, sales and marketing manager, and his team experience prior to the launch of the next Hilux: the fierce competition from other brands and the various marketing strategies used
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Pheko, Samenthea
Dewey number
658.8
Illustrations
illustrations
Index
index present
Intended audience
The case is suited to marketing and strategy students who are eager to demonstrate their critical thinking and managerial decision-making skills as part of their Masters of Business Administration (MBA) and Executive MBA academic programmes, and delegates on Executive Education programmes
LC call number
HF5415.13
LC item number
.P44 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Bick, Geoff
  • Barnardo, Claire
http://library.link/vocab/subjectName
  • Marketing
  • Competition
  • Decision making
Label
Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Instantiates
Publication
Copyright
Note
  • The objective of this teaching case is to afford students a "hands-on" understanding and appreciation of the challenges faced by market leaders in sustaining their dominance and selecting the most appropriate strategies for market leaders to adopt in extremely competitive environments such as the South African vehicle market
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald64
Dimensions
unknown
Extent
1 online resource (11 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
30 illustrations.
Specific material designation
remote
Label
Toyota Hilux : how South Africa's top pickup battled market challenges, Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Publication
Copyright
Note
  • The objective of this teaching case is to afford students a "hands-on" understanding and appreciation of the challenges faced by market leaders in sustaining their dominance and selecting the most appropriate strategies for market leaders to adopt in extremely competitive environments such as the South African vehicle market
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald64
Dimensions
unknown
Extent
1 online resource (11 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
30 illustrations.
Specific material designation
remote

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