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The Resource Trolleys up for Clares MHE, Ross Brennan, Louise Canning, Raymond McDowell

Trolleys up for Clares MHE, Ross Brennan, Louise Canning, Raymond McDowell

Label
Trolleys up for Clares MHE
Title
Trolleys up for Clares MHE
Statement of responsibility
Ross Brennan, Louise Canning, Raymond McDowell
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Clares Merchandise Handling Equipment Ltd. was one of those many companies that most people have never heard of despite the fact that at one stage it was the largest supplier of wire trolleys, dollies and baskets to the UK retail trade. Though you might not recognize the name, you would have seen its customer trolleys if you shopped in any of the big UK stores. The case study investigates concepts such as the elements of the product offering, the product life-cycle, and the new product offering development process, in the context of a product offering that is familiar to most business studies' practitioners
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Brennan, Ross
Dewey number
658.4012
Index
no index present
LC call number
HD30.28
LC item number
.B74 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Canning, Louise
  • McDowell, Raymond
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Strategic planning
  • Production management
  • Clares Merchandise Handling Equipment Ltd
Target audience
specialized
Label
Trolleys up for Clares MHE, Ross Brennan, Louise Canning, Raymond McDowell
Instantiates
Publication
Note
  • Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Trolleys up for Clares MHE. Business-to-business marketing (3rd ed., pp. 290292). London: SAGE Publications Ltd. Print. ISBN: 9781446273722
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000337
Extent
1 online resource.
Form of item
online
Isbn
9781473998070
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Trolleys up for Clares MHE, Ross Brennan, Louise Canning, Raymond McDowell
Publication
Note
  • Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Trolleys up for Clares MHE. Business-to-business marketing (3rd ed., pp. 290292). London: SAGE Publications Ltd. Print. ISBN: 9781446273722
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000337
Extent
1 online resource.
Form of item
online
Isbn
9781473998070
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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