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The Resource Understanding the consumer, Isabelle Szmigin

Understanding the consumer, Isabelle Szmigin

Label
Understanding the consumer
Title
Understanding the consumer
Statement of responsibility
Isabelle Szmigin
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Szmigin, Isabelle
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
Consumer behavior
Label
Understanding the consumer, Isabelle Szmigin
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 188-197) and index
Contents
  • Acknowledgements
  • Introduction.
  • p. 1
  • 1.
  • Consumer-oriented Approach to Marketing.
  • p. 9
  • 2.
  • New Products and their Meanings.
  • p. 29
  • 3.
  • Paradoxes of Meaning.
  • p. 40
  • 4.
  • Whose Marketplace is it Anyway?.
  • p. 62
  • 5.
  • Innovation and the Creative Consumer.
  • p. 82
  • 6.
  • Revisiting the Time of Adoption and Resistance.
  • p. 101
  • 7.
  • When Innovation Becomes Creativity.
  • p. 121
  • 8.
  • Conspicuous Consumption, Downshifting and Reconsumption.
  • p. 133
  • 9.
  • Production and Consumption.
  • p. 151
  • 10.
  • Conclusion.
  • p. 180
  • Bibliography.
  • p. 188
  • Index.
  • p. 198
Control code
l82002111621
Dimensions
24 cm.
Extent
202 p.
Isbn
9780761947011
Lccn
2002111621
Other physical details
ill.
Label
Understanding the consumer, Isabelle Szmigin
Publication
Bibliography note
Includes bibliographical references (p. 188-197) and index
Contents
  • Acknowledgements
  • Introduction.
  • p. 1
  • 1.
  • Consumer-oriented Approach to Marketing.
  • p. 9
  • 2.
  • New Products and their Meanings.
  • p. 29
  • 3.
  • Paradoxes of Meaning.
  • p. 40
  • 4.
  • Whose Marketplace is it Anyway?.
  • p. 62
  • 5.
  • Innovation and the Creative Consumer.
  • p. 82
  • 6.
  • Revisiting the Time of Adoption and Resistance.
  • p. 101
  • 7.
  • When Innovation Becomes Creativity.
  • p. 121
  • 8.
  • Conspicuous Consumption, Downshifting and Reconsumption.
  • p. 133
  • 9.
  • Production and Consumption.
  • p. 151
  • 10.
  • Conclusion.
  • p. 180
  • Bibliography.
  • p. 188
  • Index.
  • p. 198
Control code
l82002111621
Dimensions
24 cm.
Extent
202 p.
Isbn
9780761947011
Lccn
2002111621
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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