The Resource Valuing corporate brands, James R. Gregory, (streaming video)

Valuing corporate brands, James R. Gregory, (streaming video)

Label
Valuing corporate brands
Title
Valuing corporate brands
Statement of responsibility
James R. Gregory
Creator
Presenter
Subject
Genre
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorName
Gregory, James R
Series statement
Global branding strategies
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Branding (Marketing)
  • Corporate image
  • Corporations
  • Institutional advertising
Label
Valuing corporate brands, James R. Gregory, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Complexity of valuing brands -- Corporate brand as an intangible asset -- Why brand valuation matters -- Building tangible accountability for intangible assets -- Identifying the brand's direct impact on market cap -- Aflac: a case study in brand equity -- Isolating brand impact from market noise -- Putting your brand in context
Control code
HST3626
Dimensions
unknown
Extent
1 online resource (1 streaming video file (39 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
3626
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other
Label
Valuing corporate brands, James R. Gregory, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Complexity of valuing brands -- Corporate brand as an intangible asset -- Why brand valuation matters -- Building tangible accountability for intangible assets -- Identifying the brand's direct impact on market cap -- Aflac: a case study in brand equity -- Isolating brand impact from market noise -- Putting your brand in context
Control code
HST3626
Dimensions
unknown
Extent
1 online resource (1 streaming video file (39 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
3626
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

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