The Resource Valuing corporate brands, James R. Gregory, (streaming video)
Valuing corporate brands, James R. Gregory, (streaming video)
Resource Information
The item Valuing corporate brands, James R. Gregory, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Valuing corporate brands, James R. Gregory, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- 1 online resource (1 streaming video file (39 min.)
- Contents
-
- Contents: Complexity of valuing brands
- Corporate brand as an intangible asset
- Why brand valuation matters
- Building tangible accountability for intangible assets
- Identifying the brand's direct impact on market cap
- Aflac: a case study in brand equity
- Isolating brand impact from market noise
- Putting your brand in context
- Label
- Valuing corporate brands
- Title
- Valuing corporate brands
- Statement of responsibility
- James R. Gregory
- Language
- eng
- Characteristic
- videorecording
- http://library.link/vocab/creatorName
- Gregory, James R
- Series statement
- Global branding strategies
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Branding (Marketing)
- Corporate image
- Corporations
- Institutional advertising
- Label
- Valuing corporate brands, James R. Gregory, (streaming video)
- Color
- multicolored
- Configuration of playback channels
- monaural
- Contents
- Contents: Complexity of valuing brands -- Corporate brand as an intangible asset -- Why brand valuation matters -- Building tangible accountability for intangible assets -- Identifying the brand's direct impact on market cap -- Aflac: a case study in brand equity -- Isolating brand impact from market noise -- Putting your brand in context
- Control code
- HST3626
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (39 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 3626
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System details
- System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
- Video recording format
- other
- Label
- Valuing corporate brands, James R. Gregory, (streaming video)
- Color
- multicolored
- Configuration of playback channels
- monaural
- Contents
- Contents: Complexity of valuing brands -- Corporate brand as an intangible asset -- Why brand valuation matters -- Building tangible accountability for intangible assets -- Identifying the brand's direct impact on market cap -- Aflac: a case study in brand equity -- Isolating brand impact from market noise -- Putting your brand in context
- Control code
- HST3626
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (39 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 3626
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System details
- System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
- Video recording format
- other
Subject
- Branding (Marketing) -- Case studies
- Corporate image
- Corporations -- Public relations
- Institutional advertising
- Branding (Marketing)
Genre
Member of
- Online access with subscription: Henry Stewart talks (Business and Management)
- Henry Stewart talks, Marketing & management collection | Global branding strategies
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Valuing-corporate-brands-James-R.-Gregory/uvu1JhtHsVg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Valuing-corporate-brands-James-R.-Gregory/uvu1JhtHsVg/">Valuing corporate brands, James R. Gregory, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Valuing-corporate-brands-James-R.-Gregory/uvu1JhtHsVg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Valuing-corporate-brands-James-R.-Gregory/uvu1JhtHsVg/">Valuing corporate brands, James R. Gregory, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
