Coverart for item
The Resource Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini

Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini

Label
Verity : in tune with viral marketing
Title
Verity
Title remainder
in tune with viral marketing
Statement of responsibility
Peta Krost Maunder & Yvonne Saini
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album. She was one of the world forerunners in using Internet viral marketing to sell her music, and she was the first singer to sell an album before it had been made. Now, in April 2009 - nine months after her album was launched - sales had slowed, and she wondered whether she could use viral marketing differently to increase sales?
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Krost, Peta
Dewey number
658.872
Illustrations
illustrations
Index
no index present
LC call number
HF5415.126
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Saini, Yvonne
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Verity
  • Direct marketing
  • Online social networks in business
Target audience
specialized
Label
Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini
Instantiates
Publication
Note
  • Originally Published in: Krost Maunder, P. & Saini, Y. (2009). Verity: In Tune with Viral Marketing. WBS-2009-16. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380087
Extent
1 online resource
Form of item
online
Isbn
9781473960404
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini
Publication
Note
  • Originally Published in: Krost Maunder, P. & Saini, Y. (2009). Verity: In Tune with Viral Marketing. WBS-2009-16. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380087
Extent
1 online resource
Form of item
online
Isbn
9781473960404
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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