The Resource Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini
Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini
Resource Information
The item Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album. She was one of the world forerunners in using Internet viral marketing to sell her music, and she was the first singer to sell an album before it had been made. Now, in April 2009 - nine months after her album was launched - sales had slowed, and she wondered whether she could use viral marketing differently to increase sales?
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally Published in: Krost Maunder, P. & Saini, Y. (2009). Verity: In Tune with Viral Marketing. WBS-2009-16. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473960404
- Label
- Verity : in tune with viral marketing
- Title
- Verity
- Title remainder
- in tune with viral marketing
- Statement of responsibility
- Peta Krost Maunder & Yvonne Saini
- Language
- eng
- Summary
- Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album. She was one of the world forerunners in using Internet viral marketing to sell her music, and she was the first singer to sell an album before it had been made. Now, in April 2009 - nine months after her album was launched - sales had slowed, and she wondered whether she could use viral marketing differently to increase sales?
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Krost, Peta
- Dewey number
- 658.872
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF5415.126
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Saini, Yvonne
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- Verity
- Direct marketing
- Online social networks in business
- Target audience
- specialized
- Label
- Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini
- Note
-
- Originally Published in: Krost Maunder, P. & Saini, Y. (2009). Verity: In Tune with Viral Marketing. WBS-2009-16. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001380087
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473960404
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini
- Note
-
- Originally Published in: Krost Maunder, P. & Saini, Y. (2009). Verity: In Tune with Viral Marketing. WBS-2009-16. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001380087
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473960404
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Verity--in-tune-with-viral-marketing-Peta-Krost/jflK1xQ0uOM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Verity--in-tune-with-viral-marketing-Peta-Krost/jflK1xQ0uOM/">Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Verity--in-tune-with-viral-marketing-Peta-Krost/jflK1xQ0uOM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Verity--in-tune-with-viral-marketing-Peta-Krost/jflK1xQ0uOM/">Verity : in tune with viral marketing, Peta Krost Maunder & Yvonne Saini</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
