Coverart for item
The Resource Vodacom M-Pesa : 'mobilising' cash in a challenging market, Stephanie Townsend & Rabelani Dagada

Vodacom M-Pesa : 'mobilising' cash in a challenging market, Stephanie Townsend & Rabelani Dagada

Label
Vodacom M-Pesa : 'mobilising' cash in a challenging market
Title
Vodacom M-Pesa
Title remainder
'mobilising' cash in a challenging market
Statement of responsibility
Stephanie Townsend & Rabelani Dagada
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Vodacom's mobile payment platform - M-Pesa - was a partnership between the South African mobile telecommunications company, the Vodacom Group, and the Nedbank Group Limited. In a country with high cellphone penetration and more than 15 million unbanked South Africans' slower than expected uptake was surprising. Mark Taylor, managing executive for Online and Vodacom M-Pesa, was nonetheless convinced that it had potential - but for it to succeed, he had to find ways to overcome the challenges of making mobile money work in a country like South Africa
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Townsend, Stephanie
Dewey number
658.4012
Illustrations
illustrations
Index
no index present
LC call number
HD30.28
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Dagada, Rabelani
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Vodacom
  • Strategic planning
  • Marketing
  • Mobile commerce
Target audience
specialized
Label
Vodacom M-Pesa : 'mobilising' cash in a challenging market, Stephanie Townsend & Rabelani Dagada
Instantiates
Publication
Note
  • Originally Published in: Townsend, S. & Dagada, R. (2012). Vodacom m-pesa: M̀obilising' Cash in a Challenging Market. WBS-2012-1. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380123
Extent
1 online resource
Form of item
online
Isbn
9781473960664
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Vodacom M-Pesa : 'mobilising' cash in a challenging market, Stephanie Townsend & Rabelani Dagada
Publication
Note
  • Originally Published in: Townsend, S. & Dagada, R. (2012). Vodacom m-pesa: M̀obilising' Cash in a Challenging Market. WBS-2012-1. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380123
Extent
1 online resource
Form of item
online
Isbn
9781473960664
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

Library Locations

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