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The Resource Web content : a case study for monetization of an online home-based business, Ehi E. Aimiuwu

Web content : a case study for monetization of an online home-based business, Ehi E. Aimiuwu

Label
Web content : a case study for monetization of an online home-based business
Title
Web content
Title remainder
a case study for monetization of an online home-based business
Statement of responsibility
Ehi E. Aimiuwu
Creator
Author
Subject
Genre
Language
eng
Summary
This case study is for college students in an e-commerce or business strategy class who are interested in studying the role of social media, search engines, Google Analytics, Google AdSense, and mobile technology in building and maintaining a successful conventional website. The aim of the case is to demonstrate the value of Web content as a product and the use of online strategies for the monetization of such content. John Uyi is an online sole proprietor who runs four unrelated websites: Cultureak.com, a cultural website; Mathak.com, a math tutorial website; Animalak.com, a website for farm animals; and Travelak.com, a travel website. He aims to interest his viewers in advertising on the Cultureak website, clicking on the advertisements there, and/or purchasing his books, movies, and motivational and language CDs. Based on his analytics report, John later added a Bible reading program to attract more clickers. Despite John seeing a tremendous increase in page-views for Cultureak, its income has only reached about $350 monthly. John wonders what he needs to do to increase his revenue to about $2000 monthly
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Aimiuwu, Ehi E
Dewey number
658.872
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1265
LC item number
.A36 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Uyi, John
  • Internet marketing
  • Electronic commerce
  • Technological innovations
  • Intellectual capital
  • Business planning
Target audience
specialized
Label
Web content : a case study for monetization of an online home-based business, Ehi E. Aimiuwu
Instantiates
Publication
Note
  • Originally Published InAimiuwu, E. E. (2016). Web content: A case study for monetization of an online home-based business. Journal of International Business Education, 11(1), 183-196. JIBE11-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005810
Extent
1 online resource
Form of item
online
Isbn
9781526461766
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Web content : a case study for monetization of an online home-based business, Ehi E. Aimiuwu
Publication
Note
  • Originally Published InAimiuwu, E. E. (2016). Web content: A case study for monetization of an online home-based business. Journal of International Business Education, 11(1), 183-196. JIBE11-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005810
Extent
1 online resource
Form of item
online
Isbn
9781526461766
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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