Coverart for item
The Resource Web marketing for the music business, Tom Hutchison, (electronic book)

Web marketing for the music business, Tom Hutchison, (electronic book)

Label
Web marketing for the music business
Title
Web marketing for the music business
Statement of responsibility
Tom Hutchison
Creator
Subject
Language
eng
Summary
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online. * Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure * Offers guidance in web site development, to save money by getting the right site up and running first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorName
Hutchison, Thomas W.
Dewey number
780.68/8
Illustrations
illustrations
Index
index present
LC call number
ML3790
LC item number
.H986 2008
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Music trade
  • Internet marketing
Label
Web marketing for the music business, Tom Hutchison, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing
Control code
SCIDI499056485
Dimensions
unknown
Extent
1 online resource (xiv, 290 p.)
Form of item
online
Isbn
9780240810447
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Specific material designation
remote
Label
Web marketing for the music business, Tom Hutchison, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing
Control code
SCIDI499056485
Dimensions
unknown
Extent
1 online resource (xiv, 290 p.)
Form of item
online
Isbn
9780240810447
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Specific material designation
remote

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