Coverart for item
The Resource What happened to the business mission at AT&T in the last four decades?, David C. Kimball

What happened to the business mission at AT&T in the last four decades?, David C. Kimball

Label
What happened to the business mission at AT&T in the last four decades?
Title
What happened to the business mission at AT&T in the last four decades?
Statement of responsibility
David C. Kimball
Creator
Author
Subject
Genre
Language
eng
Summary
The process of developing a business mission was originally explored by Peter Drucker in 1973. This case is a reflection on how Drucker's exploration and business missions are still valuable today. AT&T is presented as an example of a company affected by external factors such as technology, laws, and social issues often found in a business mission
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Kimball, David C
Dewey number
658.4012
Illustrations
illustrations
Index
no index present
LC call number
HD30.28
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • AT & T (Firm)
  • Strategic planning
  • Business planning
Target audience
specialized
Label
What happened to the business mission at AT&T in the last four decades?, David C. Kimball
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385888
Extent
1 online resource
Form of item
online
Isbn
9781473974548
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
What happened to the business mission at AT&T in the last four decades?, David C. Kimball
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385888
Extent
1 online resource
Form of item
online
Isbn
9781473974548
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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