Coverart for item
The Resource Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt

Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt

Label
Woolworths SA : something in the yoghurt mix
Title
Woolworths SA
Title remainder
something in the yoghurt mix
Statement of responsibility
Amanda Bowen & Russell Abratt
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA, tasked his team to investigate the issue. The allegations proved to be true. There was gelatine in Woolworths' entire yoghurt range. In 2003, the company had agreed to ensure that its yoghurts were free of gelatine (a product derived from meat sources), and had therefore advertised them as such. Novak wondered how to act to preserve the company's reputation and what action should be taken
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Bowen, Amanda
Dewey number
658.812
Illustrations
illustrations
Index
no index present
LC call number
HF5415.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Abratt, Russell
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Woolworths
  • Customer relations
  • Marketing
  • Crisis management
Target audience
specialized
Label
Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt
Instantiates
Publication
Note
  • Originally Published in: Bowen, A. & Abratt, R. (2009). Woolworths SA: Something in the Yoghurt Mix. WBS-2009-18. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380088
Extent
1 online resource
Form of item
online
Isbn
9781473960398
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt
Publication
Note
  • Originally Published in: Bowen, A. & Abratt, R. (2009). Woolworths SA: Something in the Yoghurt Mix. WBS-2009-18. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380088
Extent
1 online resource
Form of item
online
Isbn
9781473960398
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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