The Resource Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt
Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt
Resource Information
The item Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA, tasked his team to investigate the issue. The allegations proved to be true. There was gelatine in Woolworths' entire yoghurt range. In 2003, the company had agreed to ensure that its yoghurts were free of gelatine (a product derived from meat sources), and had therefore advertised them as such. Novak wondered how to act to preserve the company's reputation and what action should be taken
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally Published in: Bowen, A. & Abratt, R. (2009). Woolworths SA: Something in the Yoghurt Mix. WBS-2009-18. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473960398
- Label
- Woolworths SA : something in the yoghurt mix
- Title
- Woolworths SA
- Title remainder
- something in the yoghurt mix
- Statement of responsibility
- Amanda Bowen & Russell Abratt
- Language
- eng
- Summary
- In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA, tasked his team to investigate the issue. The allegations proved to be true. There was gelatine in Woolworths' entire yoghurt range. In 2003, the company had agreed to ensure that its yoghurts were free of gelatine (a product derived from meat sources), and had therefore advertised them as such. Novak wondered how to act to preserve the company's reputation and what action should be taken
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Bowen, Amanda
- Dewey number
- 658.812
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF5415.5
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Abratt, Russell
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- Woolworths
- Customer relations
- Marketing
- Crisis management
- Target audience
- specialized
- Label
- Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt
- Note
-
- Originally Published in: Bowen, A. & Abratt, R. (2009). Woolworths SA: Something in the Yoghurt Mix. WBS-2009-18. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001380088
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473960398
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt
- Note
-
- Originally Published in: Bowen, A. & Abratt, R. (2009). Woolworths SA: Something in the Yoghurt Mix. WBS-2009-18. Johannesburg: The Case Centre, Wits Business School
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001380088
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473960398
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Woolworths-SA--something-in-the-yoghurt-mix/2dWt7A90Tgo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Woolworths-SA--something-in-the-yoghurt-mix/2dWt7A90Tgo/">Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Woolworths-SA--something-in-the-yoghurt-mix/2dWt7A90Tgo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Woolworths-SA--something-in-the-yoghurt-mix/2dWt7A90Tgo/">Woolworths SA : something in the yoghurt mix, Amanda Bowen & Russell Abratt</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
