Coverart for item
The Resource Words in ads, Greg Myers

Words in ads, Greg Myers

Label
Words in ads
Title
Words in ads
Statement of responsibility
Greg Myers
Creator
Subject
Language
eng
Cataloging source
OTU
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Myers, Greg
Illustrations
illustrations
Index
index present
LC call number
HF5827
LC item number
.M94 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Applied linguistics
Label
Words in ads, Greg Myers
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [201]-207) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The air in your aero : introduction -- 7 shades whiter : some advertising history -- Beanz meanz Heinz : what makes slogans stick? -- It is. Are you? : sentence types and sentence structure -- Players please : puns, associations, and meanings -- You in the shocking pink shellsuit : pronouns and address -- -Bread wi' nowt taken out : languages and varieties as signs -- Do we have time for a coffee? : conversations and everyday life -- Shall I compare thee to a pint of bitter? : metephor -- See above, see above, see above ... : words and pictures -- Concentrated persil supports trees : green ads and agency -- AIDS, ads and them vs. us -- Audiences, effects and reg
Control code
DCLC94238371-B
Dimensions
24 cm.
Extent
x, 222 p.
Isbn
9780340614440
Lccn
94238371
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Words in ads, Greg Myers
Publication
Bibliography note
Includes bibliographical references (p. [201]-207) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The air in your aero : introduction -- 7 shades whiter : some advertising history -- Beanz meanz Heinz : what makes slogans stick? -- It is. Are you? : sentence types and sentence structure -- Players please : puns, associations, and meanings -- You in the shocking pink shellsuit : pronouns and address -- -Bread wi' nowt taken out : languages and varieties as signs -- Do we have time for a coffee? : conversations and everyday life -- Shall I compare thee to a pint of bitter? : metephor -- See above, see above, see above ... : words and pictures -- Concentrated persil supports trees : green ads and agency -- AIDS, ads and them vs. us -- Audiences, effects and reg
Control code
DCLC94238371-B
Dimensions
24 cm.
Extent
x, 222 p.
Isbn
9780340614440
Lccn
94238371
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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