Coverart for item
The Resource Zest : a driving force in motors, Alison Gaylard & Geoff Bick

Zest : a driving force in motors, Alison Gaylard & Geoff Bick

Label
Zest : a driving force in motors
Title
Zest
Title remainder
a driving force in motors
Statement of responsibility
Alison Gaylard & Geoff Bick
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa. In 2001, its chief executive officer (CEO), James Blakemore, added variable speed drives (VSDs) to the product portfolio and, by 2009, Zest had become the fourth-biggest player in the local drives market. Now, in July 2009, Blakemore pondered his options. Should he focus on increasing market share and boosting sales? Or had the time come to diversify once more?
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Gaylard, Alison
Dewey number
658.804
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1263
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Bick, Geoff
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Zest (Firm)
  • Industrial marketing
  • Marketing
Target audience
specialized
Label
Zest : a driving force in motors, Alison Gaylard & Geoff Bick
Instantiates
Publication
Note
  • Originally Published in: Gaylard, A., & Bick, G. (2010). Zest: A Driving Force in Motors. WBS-2010-01. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382273
Extent
1 online resource
Form of item
online
Isbn
9781473963399
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Zest : a driving force in motors, Alison Gaylard & Geoff Bick
Publication
Note
  • Originally Published in: Gaylard, A., & Bick, G. (2010). Zest: A Driving Force in Motors. WBS-2010-01. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382273
Extent
1 online resource
Form of item
online
Isbn
9781473963399
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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