Coverart for item
The Resource eGym : make fitness your lifestyle, Cristine Sousa, Ana Milanovic, Maximilian Laker, Siddarth Gupta, Willem Hulsink

eGym : make fitness your lifestyle, Cristine Sousa, Ana Milanovic, Maximilian Laker, Siddarth Gupta, Willem Hulsink

Label
eGym : make fitness your lifestyle
Title
eGym
Title remainder
make fitness your lifestyle
Statement of responsibility
Cristine Sousa, Ana Milanovic, Maximilian Laker, Siddarth Gupta, Willem Hulsink
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
It was in 2008 in the campus fitness centers of Columbia University where Philipp Roesch-Schlanderer realized that fitness centers essentially were the same as in the 1960's in terms of general look, feel and equipment available. However, today's trend in personal fitness was not simply about bulking up bodies; the vast majority of modern fitness center members were people trying to improve their physique and fitness as a leisure activity. With this gap between client expectation and service provision and the motivation to revolutionize the fitness industry, the idea for eGym was born. By 2013, eGym as a B2B business had already grown to a considerable size, receiving seed funding to successfully introduce a hardware and software product into the German market. The hardware product was a circuit of high-tech fitness machines that increased workout quality and effectiveness. The software product enabled trainers to deliver individualized customer service
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Sousa, Cristine
Dewey number
658.4012
Illustrations
illustrations
Index
index present
LC call number
HD30.28
LC item number
.S68 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Milanovic, Ana
  • Laker, Maximilian
  • Gupta, Siddarth
  • Hulsink, Willem
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Strategic planning
  • New business enterprises
  • eGym
Target audience
specialized
Label
eGym : make fitness your lifestyle, Cristine Sousa, Ana Milanovic, Maximilian Laker, Siddarth Gupta, Willem Hulsink
Instantiates
Publication
Note
  • Originally Published InSousa, C., Milanovic, A., Laker, M., Gupta, S., & Hulsink, W. (2015). eGym: Make fitness Your lifestyle. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002691
Extent
1 online resource
Form of item
online
Isbn
9781526427670
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
eGym : make fitness your lifestyle, Cristine Sousa, Ana Milanovic, Maximilian Laker, Siddarth Gupta, Willem Hulsink
Publication
Note
  • Originally Published InSousa, C., Milanovic, A., Laker, M., Gupta, S., & Hulsink, W. (2015). eGym: Make fitness Your lifestyle. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002691
Extent
1 online resource
Form of item
online
Isbn
9781526427670
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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