Coverart for item
The Resource iZZi Gadgets : sizing up the market opportunity, Doreen E. Shanahan & Marlene A. Biseda

iZZi Gadgets : sizing up the market opportunity, Doreen E. Shanahan & Marlene A. Biseda

Label
iZZi Gadgets : sizing up the market opportunity
Title
iZZi Gadgets
Title remainder
sizing up the market opportunity
Statement of responsibility
Doreen E. Shanahan & Marlene A. Biseda
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
As the CEO and one of the founders of iZZi Gadgets, Jayson Guzman had seen the entrepreneurial company grow from product inception in 2010 to product debut in 2013. The company's lens and case attachments enabled iPhone users' enhanced lens capability and improved photo-taking ergonomics. By the end of 2013, the firm had sold 2,500 units, and now, in April 2015, the firm generated revenues of nearly US$1.2 million. Jayson felt there was tremendous opportunity to grow sales for his company's products. He wanted to reach a broader audience with new products, to expand distribution, and to increase the company's investment in marketing. Expansion, however, would require additional funding. Jayson had secured an initial meeting with a potential investor to discuss the market opportunity. This case study examines this topic
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Shanahan, Doreen E
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5415.13
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Biseda, Marlene A.
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • iZZi Gadgets (Firm)
  • Marketing
  • New products
  • Small business marketing
Target audience
specialized
Label
iZZi Gadgets : sizing up the market opportunity, Doreen E. Shanahan & Marlene A. Biseda
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385517
Extent
1 online resource
Form of item
online
Isbn
9781473975156
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
iZZi Gadgets : sizing up the market opportunity, Doreen E. Shanahan & Marlene A. Biseda
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385517
Extent
1 online resource
Form of item
online
Isbn
9781473975156
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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