Apple's secret of success : traditional marketing vs. cult marketing
Resource Information
The work Apple's secret of success : traditional marketing vs. cult marketing represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Apple's secret of success : traditional marketing vs. cult marketing
Resource Information
The work Apple's secret of success : traditional marketing vs. cult marketing represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Apple's secret of success : traditional marketing vs. cult marketing
- Title remainder
- traditional marketing vs. cult marketing
- Statement of responsibility
- Sascha Schneiders
- Language
- eng
- Summary
- HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul
- Cataloging source
- CaPaEBR
- Illustrations
-
- illustrations
- charts
- Index
- no index present
- LC call number
- HF5415.1255
- LC item number
- .S36 2011eb
- Literary form
- non fiction
- Nature of contents
-
- standards specifications
- bibliography
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/--EtvCLX-Eg/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/--EtvCLX-Eg/">Apple's secret of success : traditional marketing vs. cult marketing</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
