Advertising cultures, edited by Timothy deWaal Malefyt and Brian Moeran, (electronic book)

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The instance Advertising cultures, edited by Timothy deWaal Malefyt and Brian Moeran, (electronic book) represents a material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Instance, Electronic.

The Resource Advertising cultures, edited by Timothy deWaal Malefyt and Brian Moeran, (electronic book)

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Statement of responsibility: edited by Timothy deWaal Malefyt and Brian Moeran

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Contents: Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba

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Context of Advertising cultures, edited by Timothy deWaal Malefyt and Brian Moeran, (electronic book)