Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability

Resource Information

The work Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability

Title remainder

analyzing consumer behaviour and adaptability

Statement of responsibility

Pável Reyes-Mercado

Creator

• Reyes Mercado, Pável

Author

• Reyes Mercado, Pável

Subject

• Developing countries
• Renewable energy sources -- Technological innovations -- Developing countries
• Consumer behavior -- Developing countries
• Developing countries

Language

eng

Summary

"Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers"--Provided by publisher

Member of

• Online access with purchase: Springer
• Palgrave pivot

Cataloging source

N$T

Dewey number

333.79/4091724

Index

index present

LC call number

TJ807.9.D44

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography

Series statement

Palgrave pivot