Strategic marketing management in Asia : case studies and lessons across industries
Resource Information
The work Strategic marketing management in Asia : case studies and lessons across industries represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Strategic marketing management in Asia : case studies and lessons across industries
Resource Information
The work Strategic marketing management in Asia : case studies and lessons across industries represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Strategic marketing management in Asia : case studies and lessons across industries
- Title remainder
- case studies and lessons across industries
- Statement of responsibility
- foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan
- Language
- eng
- Summary
- With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore
- Cataloging source
- UtOrBLW
- Dewey number
- 658.8
- Index
- no index present
- LC call number
- HF5415.13
- LC item number
- .S77 2016
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://bibfra.me/vocab/relation/writerofforeword
- 6fGB3J09oZk
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/1VXIPXA2_do/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/1VXIPXA2_do/">Strategic marketing management in Asia : case studies and lessons across industries</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
