Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary
Resource Information
The work Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary
Resource Information
The work Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary
- Title remainder
- the unfolding event ; marketing, merchandising and mediatizing a brand anniversary
- Statement of responsibility
- Matt Hills
- Language
- eng
- Summary
- Brand anniversaries have become a regular part of today's popular culture, yet they have received surprisingly little analysis. Doctor Who: The Unfolding Event takes the BBC's flagship science fiction TV programme, and its 50th anniversary in 2013, as a case study. Anniversaries involve the proliferation of 'paratexts', e.g. trailers, merchandise, and conventions; this book considers how these paratexts can relate to one another, as well as being incoherent or ambiguous rather than cueing textual meanings. It tackles the brand anniversary as a 'popular media event' that is pre-planned and yet can also be contingently disrupted. Analysing how Doctor Who's 50th worked as a 'BBC metonym', and how 'public service consumption' has contributed to the BBC's cultural reproduction rather than harming its distinctive ethos, this study demonstrates that brand anniversaries are about asserting contemporary relevance. Doctor Who's 50th achieved this via an innovative 3D cinema/TV simulcast. Rather than dismissing anniversaries as commercial 'pseudo-events', we need to take their bids for cultural value more seriously
- Cataloging source
- UKPGM
- Dewey number
- 791.4572
- Index
- no index present
- LC call number
- PN1992.77.D6275
- Literary form
- non fiction
- Nature of contents
- dictionaries
Context
Context of Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversaryWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/6AVOURVFyfc/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/6AVOURVFyfc/">Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
