Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer

Resource Information

The instance Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer represents a material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.

Image

http://covers.openlibrary.org/b/isbn/9780131968707-M.jpg?default=false

Label

Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer

Title remainder

an entrepreneurial approach

Statement of responsibility

Norman M. Scarborough, Thomas W. Zimmerer

Instantiates

• Effective small business management : an entrepreneurial approach

Publication

• Upper Saddle River, N.J., Pearson Prentice Hall, 2006

Note

"International edition" -- cover

Bibliography note

Includes bibliographical references and index

Carrier category

volume

Carrier category code

• nc

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

Section I. The challenge of entrepreneurship -- 1. Entrepreneurs : the driving force behind small business -- section II. Building a business plan : beginning considerations -- 2. Strategic management and the entrepreneur -- 3. Choosing a form of ownership -- 4. Franchising and the entrepreneur -- 5. Buying an existing business -- section III. Building a business plan : marketing and financial matters -- 6. Crafting a winning business plan -- 7. Building a guerrilla marketing plan -- 8. Creating a solid financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing and credit strategies -- 11. Integrated marketing communications -- 12. Global marketing strategies -- 13. E-Commerce and entrepreneurship -- section V. Putting the business plan to work : sources of funds -- 14. Sources of equity financing -- 15. Source of debt financing -- section VI. Location and layout -- 16. Location, layout, and physical facilities -- section VII. Managing a small business : techniques for enhancing profitability -- 17. Purchasing, quality management, and vendor analysis -- 18. Managing inventory -- section VIII. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- section IX. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- 21. Values-based leadership : doing the right thing -- 22. The legal environment : business law and government regulation

Control code

l70015843830

Dimensions

28 cm.

Edition

8th ed.

Extent

xvi, 832 p.

Isbn

9780131968707

Lccn

2004053364

Media category

unmediated

Media MARC source

rdamedia

Media type code

• n

Other physical details

ill.

Record ID

b1948343