Research methods for business students, Mark Saunders, Philip Lewis, Adrian Thornhill

Resource Information

The instance Research methods for business students, Mark Saunders, Philip Lewis, Adrian Thornhill represents a material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.

Image

http://covers.openlibrary.org/b/isbn/9780273750758-M.jpg?default=false

Label

Research methods for business students, Mark Saunders, Philip Lewis, Adrian Thornhill

Statement of responsibility

Mark Saunders, Philip Lewis, Adrian Thornhill

Instantiates

• Research methods for business students

Publication

• Harlow, Pearson, 2012

Bibliography note

Includes bibliographical references (p. 632-643) and index

Carrier category

volume

Carrier category code

• nc

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

1 Business and management research, reflective diaries and the purpose of this book -- 2 Formulating clarifying the research topic -- 3 Critically reviewing the literature -- 4 Understanding research philosophies and approaches -- 5 Formulating the research design -- 6 Negotiating access and research ethics -- 7 Selecting samples -- 8 Using secondary data -- 9 Collecting primary data through observation -- 10 Collecting primary data using semi-structured, in-depth and group interviews -- 11 Collecting primary data using questionnaires -- 12 Analysing quantitative data -- 13 Analysing qualitative data -- 14 Writing and presenting your project report

Control code

ocn768041915

Dimensions

27 cm.

Edition

6th ed.

Extent

xxxi, 696 p.

Isbn

9780273750758

Lccn

2011050137

Media category

unmediated

Media MARC source

rdamedia

Media type code

• n

Other physical details

col. ill.

Record ID

b2602639