Toyota Hilux : how South Africa's top pickup battled market challenges
Resource Information
The work Toyota Hilux : how South Africa's top pickup battled market challenges represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Toyota Hilux : how South Africa's top pickup battled market challenges
Resource Information
The work Toyota Hilux : how South Africa's top pickup battled market challenges represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Toyota Hilux : how South Africa's top pickup battled market challenges
- Title remainder
- how South Africa's top pickup battled market challenges
- Statement of responsibility
- Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
- Language
- eng
- Summary
- The teaching case focuses on the Toyota Hilux brand and the various business dilemmas that Calvyn Williams, sales and marketing manager, and his team experience prior to the launch of the next Hilux: the fierce competition from other brands and the various marketing strategies used
- Cataloging source
- UtOrBLW
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- index present
- Intended audience
- The case is suited to marketing and strategy students who are eager to demonstrate their critical thinking and managerial decision-making skills as part of their Masters of Business Administration (MBA) and Executive MBA academic programmes, and delegates on Executive Education programmes
- LC call number
- HF5415.13
- LC item number
- .P44 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
Context
Context of Toyota Hilux : how South Africa's top pickup battled market challengesWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/EJn2sXjPiqg/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/EJn2sXjPiqg/">Toyota Hilux : how South Africa's top pickup battled market challenges</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>