Toyota Hilux : how South Africa's top pickup battled market challenges

Resource Information

The work Toyota Hilux : how South Africa's top pickup battled market challenges represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Toyota Hilux : how South Africa's top pickup battled market challenges

Title remainder

how South Africa's top pickup battled market challenges

Statement of responsibility

Samenthea Pheko, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Claire Barnardo, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Creator

• Pheko, Samenthea

Contributor

• Bick, Geoff
• Barnardo, Claire

Author

• Barnardo, Claire
• Bick, Geoff
• Pheko, Samenthea

Subject

• Competition -- Case studies
• Decision making -- Case studies
• Marketing -- Management -- Case studies

Genre

• Case studies

Language

eng

Summary

The teaching case focuses on the Toyota Hilux brand and the various business dilemmas that Calvyn Williams, sales and marketing manager, and his team experience prior to the launch of the next Hilux: the fierce competition from other brands and the various marketing strategies used

Member of

• Emerald emerging markets case studies, volume 7, issue 4
• Online access with purchase: Emerald Emerging Markets Case Studies

Cataloging source

UtOrBLW

Dewey number

658.8

Illustrations

illustrations

Index

index present

Intended audience

The case is suited to marketing and strategy students who are eager to demonstrate their critical thinking and managerial decision-making skills as part of their Masters of Business Administration (MBA) and Executive MBA academic programmes, and delegates on Executive Education programmes

LC call number

HF5415.13

LC item number

.P44 2017

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography