The washing powder wars : Ariel versus Omo
Resource Information
The work The washing powder wars : Ariel versus Omo represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
The washing powder wars : Ariel versus Omo
Resource Information
The work The washing powder wars : Ariel versus Omo represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- The washing powder wars : Ariel versus Omo
- Title remainder
- Ariel versus Omo
- Statement of responsibility
- Amanda Bowen & Yvonne Saini
- Language
- eng
- Summary
- In November 2014, Omo - Unilever South Africa's premium washing powder brand - faced the biggest challenge yet to its 50-year dominance of the South African washing powder market. Proctor and Gamble had launched Ariel in May of the previous year, and a recent survey had shown that the brand had already gained loyalty among 10% of South African consumers. As Themba Ndlovu, Unilever's newly appointed marketing manager, prepared for an Omo marketing strategy meeting the next day, he wondered what could be done to ensure that Omo defended its market share - and grew - in the face of stiff competition
- Cataloging source
- StDuBDS
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF5415
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- SAGE knowledge. Cases
- Target audience
- specialized
Context
Context of The washing powder wars : Ariel versus OmoWork of
No resources found
No enriched resources found
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/FrHDCgRhcSo/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/FrHDCgRhcSo/">The washing powder wars : Ariel versus Omo</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Work The washing powder wars : Ariel versus Omo
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/FrHDCgRhcSo/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/FrHDCgRhcSo/">The washing powder wars : Ariel versus Omo</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
