Hockey India league : remnants of India's long lost glory

The Resource Hockey India league : remnants of India's long lost glory
Label
Hockey India league : remnants of India's long lost glory
Title remainder
remnants of India's long lost glory
Statement of responsibility
Bikramjit Rishi, (Department of Marketing, Institute of Management Technology, Ghaziabad, India), Neil Sabnis, (Adidas India Marketing Private Limited, Gurgaon, India), Sayani Bagchi, (Department of Sales and Marketing, Britannia Industries Limited, Bangalore, India)
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The Hockey India League (HIL) failed to make its mark. After the grand success of the Indian Premier League in India, there were hopes afloat for the HIL to follow suit. However, while the Pro Kabaddi League and the Premier Badminton League received much appreciation from a devout audience, the HIL did not quite live up to its expectations. With its evident failure for two consecutive seasons, investor sentiments were at an all-time low and most stakeholders wanted to back out. The future of the HIL now hangs in the balance, with the uncertainty of whether it should be shut down or given one more chance
Member of
Cataloging source
UtOrBLW
Dewey number
338.47796
Illustrations
illustrations
Index
index present
Intended audience
The case is targeted at students of postgraduate and undergraduate programmes in business administration, specialising in marketing management/sports marketing
LC call number
GV716
LC item number
.R57 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
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