Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson

Resource Information

The instance Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson represents a material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.

Image

http://covers.openlibrary.org/b/isbn/9780761961499-M.jpg?default=false

Label

Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson

Title remainder

the sign of the swoosh

Statement of responsibility

Robert Goldman and Stephen Papson

Instantiates

• Nike culture : the sign of the swoosh

Publication

• London | Thousand Oaks, Calif., Sage Publications, 1998

Bibliography note

Includes bibliographical references and index

Carrier category

volume

Carrier category code

• nc

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

• Advertising and the Knowing Wink
• Exposing Commercialism?
• Nike and the Construction of a Celebrity Democracy
• The Ambivalence of Hero Worship
• The Multiple Personalities of Nike
• The Community of Sport and Play
• Transcendence in the Human Community
• Reflexivity and Irreverence
• Constructing Irreverence and Sign Value
• The Absence of the Commodity
• Suddenly the Swoosh is Everywhere
• Media-Referential Irreverence
• The Politics of Irreverence
• In Your Face Cynicism
• Irreverence Feeding Cynicism
• You Suck!
• Alienation, Hope and Transcendence: Determinism or Determination?
• Poverty, Hope, and Transcendence
• The "Work" Ethic: Cultural Capital Made the Old-Fashioned Way
• Appropriating African American Culture
• Hyperauthenticity and "Street" Vernacular
• Nike's Global Landscape
• The Shadows of Race and Class
• Signifiers of Alienation and Humanity
• Transcending Difference? Representing Women in Nike's World
• Gender Difference in Nike ads
• Reacting Against the Male Gaze
• Hailing a New Market in a Different Voice
• Constructing Female Celebrity Athletes
• The New Woman in the New Capitalist World Order
• There are Many Paths to Heaven
• Spitituality a la Carte
• Logomania
• Suffering to Win
• Re-Enchanting a Disenchanted World
• "Just Do It," but not on My Planet
• From Cultural Icon to Symbolic Capital
• The Great American Philosophy: "Just Do It"
• Just Metacommunicate It
• Appropriation
• Tone of Voice: Metacommunication and Subtext
• Hailing Sports Cultures

Control code

ocm40839004

Dimensions

25 cm.

Extent

vi, 194 p

Isbn

9780761961499

Lccn

98061739

Media category

unmediated

Media MARC source

rdamedia

Media type code

• n

Other physical details

ill

Record ID

b4324941