Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)

Resource Information

The instance Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book) represents a material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Instance, Electronic.

Image

http://covers.openlibrary.org/b/isbn/9783319779294-M.jpg?default=false

Label

Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)

Title remainder

Building Innovation Capabilities for Business Strategies

Medium

• electronic book
• electronic book

Statement of responsibility

edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds

Instantiates

• Global Business Value Innovations : Building Innovation Capabilities for Business Strategies

Publication

• Cham, Palgrave Pivot, 2018

Antecedent source

mixed

Carrier category

online resource

Carrier category code

• cr

Carrier MARC source

rdacarrier

Color

not applicable

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers -- A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear

Dimensions

unknown

Extent

1 online resource (xxi, 145 p.)

File format

multiple file formats

Form of item

online

Isbn

9783319779294

Level of compression

uncompressed

Media category

computer

Media MARC source

rdamedia

Media type code

• c

Other control number

10.1007/978-3-319-77929-4

Quality assurance targets

absent

Record ID

b5355214

Reformatting quality

access

Specific material designation

remote

System control number

• on1034542558
• (OCoLC)1034542558