Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice

Resource Information

The work Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice

Title remainder

helping clinics and practitioners build brand and a thriving practice

Statement of responsibility

Drew Stevens

Creator

• Stevens, Drew

Author

• Stevens, Drew

Subject

• Medical offices -- Marketing
• Practice Management, Medical
• branding
• how to run a medical practice
• marketing
• medical consulting
• practice management
• practice management books
• practice management branding
• practice management marketing
• small business management
• what is a practice management program
• Marketing
• Medical care -- Marketing

Language

eng

Summary

Medical marketing is something not thought of by physicians. The notion is that referrals will come from insurance companies, so there is no need to worry about patient flow. Yet, our contemporary world with its prevalence of the Internet especially with websites and review sites places too much control in the hands of the patient. With this in mind, patients have choices and no longer use insurance companies for referrals--they use other patients. Your role as a practitioner is changed and so is your staff. The ideology today is that you are all in the relationship business. When you develop more relationships, you allow these new individuals to your "marketing" world. Today's doctors must create a community and a strong one. The larger the community, the stronger the brand. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you

Member of

• Online access with subscription: Proquest Ebook Central
• Practice management collection

Cataloging source

FINmELB

Dewey number

362.10688

Illustrations

illustrations

Index

index present

LC call number

RA410.56

LC item number

.S746 2016

Literary form

non fiction

Nature of contents

• dictionaries
• abstracts summaries
• bibliography

Series statement

Practice management collection

Target audience

specialized