Creating market insight : how firms create value from market understanding
Resource Information
The work Creating market insight : how firms create value from market understanding represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Creating market insight : how firms create value from market understanding
Resource Information
The work Creating market insight : how firms create value from market understanding represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Creating market insight : how firms create value from market understanding
- Title remainder
- how firms create value from market understanding
- Statement of responsibility
- Brian D Smith, Paul G. Raspin
- Language
- eng
- Summary
- "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to
- Cataloging source
- CaPaEBR
- Dewey number
- 658.8/02
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.13
- LC item number
- .S594 2008eb
- Literary form
- non fiction
- Nature of contents
-
- standards specifications
- bibliography
Context
Context of Creating market insight : how firms create value from market understandingWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/MMO15qqDJgs/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/MMO15qqDJgs/">Creating market insight : how firms create value from market understanding</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
