Grameen UNIQLO : social business initiatives in Bangladesh

Resource Information

The work Grameen UNIQLO : social business initiatives in Bangladesh represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Grameen UNIQLO : social business initiatives in Bangladesh

Title remainder

social business initiatives in Bangladesh

Statement of responsibility

Jashim Uddin Ahmed, Wahida Shahan Tinne

Creator

• Ahmed, Jashim Uddin

Contributor

• Tinne, Wahida Shahan

Author

• Tinne, Wahida Shahan
• Ahmed, Jashim Uddin

Subject

• Strategic planning -- Bangladesh -- Case studies
• Competition -- Bangladesh -- Case studies
• Grameen UNIQLO -- Case studies
• Joint ventures -- Bangladesh -- Case studies

Genre

• Case studies

Language

eng

Summary

This case is about Grameen UNIQLO, a joint venture of Grameen Healthcare Trust and UNIQLO, a popular Japanese clothing company. This venture was conceived of as a corporate social responsibility (CSR) project for UNIQLO in Bangladesh, a country the Japanese clothier had relied upon for its ready-made garments. Grameen UNIQLO primarily targets middle-income earners and young people as customers in the emerging and competitive Bangladeshi fashion industry. In 2013, it opened its first store in Dhaka city, the capital of Bangladesh. Dhaka is currently home to eleven Grameen UNIQLO outlets, all operating in prime retail locations. While Grameen UNIQLO has established its operations procedures, product line, and customer profile, leading it to achieve a competitive advantage in the Bangladesh fashion industry, the company still faces several challenges. The primary challenge is for Grameen UNIQLO to sustain its market share in the competitive fashion industry of Bangladesh. This case examines the social business framework of Grameen UNIQLO and the need to promote the CSR aspect of the project to improve market share. The case also investigates the challenges Grameen UNIQLO may face in future. How Grameen UNIQLO can, or will, overcome these challenges to sustain its market share remain to be seen and are a major point of discussion for students

Member of

• Online access with purchase: SAGE business cases essentials 2016-2018
• SAGE Knowledge, Cases

Cataloging source

CaToSAGE

Dewey number

658.4012

Illustrations

illustrations

Index

index present

LC call number

HD41

LC item number

.A36 2017

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography

Series statement

SAGE Knowledge. Cases

Target audience

specialized