Research methods for business students, Mark Saunders, Philip Lewis, Adrian Thornhill

Resource Information

The instance Research methods for business students, Mark Saunders, Philip Lewis, Adrian Thornhill represents a material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.

Image

http://covers.openlibrary.org/b/isbn/9781292016627-M.jpg?default=false

Label

Research methods for business students, Mark Saunders, Philip Lewis, Adrian Thornhill

Statement of responsibility

Mark Saunders, Philip Lewis, Adrian Thornhill

Instantiates

• Research methods for business students

Publication

• Harlow, Pearson Education, 2016

Note

Revised edition of Research methods for business students, 2012

Contents

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index

Control code

ocn919299531

Dimensions

27cm

Edition

7th ed.

Extent

xxvi, 741 p.

Isbn

9781292016627

Lccn

2015019451

Other physical details

ill

Record ID

b3805286