Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007
Resource Information
The work Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007 represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007
Resource Information
The work Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007 represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007
- Title remainder
- Pernod Ricard's Thai Whisky War of 2007
- Statement of responsibility
- Julie Hennessy, Rebecca Frazzano, Evan Meagher
- Language
- eng
- Summary
- The case examines a competitive situation in the market for Scotch whisky in Thailand. Two multinationals fight for market share with a complex portfolio of products under the Chivas Regal, Johnnie Walker, and Ballantine brand names. Students must understand a broad array of branding, consumer behavior, pricing, and regulatory issues in order to arrive at recommendations for Chivas Regal to defend against recent gains of Johnnie Walker. The case can be taught with a focus on the Chivas Regal 12 Year product and recommendations for its growth, but also can be taught as a broader portfolio case, with students aligning a portfolio of Chivas and Ballantine products at different quality levels to maximize sales and profit
- Cataloging source
- CaToSAGE
- Dewey number
- 339.4866310952
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD9366.T5
- LC item number
- H46 2017
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- SAGE Knowledge. Cases
- Target audience
- specialized
Context
Context of Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007Work of
No resources found
No enriched resources found
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/R4_EiWqjx54/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/R4_EiWqjx54/">Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Work Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/R4_EiWqjx54/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/R4_EiWqjx54/">Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>