Sally Williams Fine Foods : getting to market

Resource Information

The work Sally Williams Fine Foods : getting to market represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Sally Williams Fine Foods : getting to market

Title remainder

getting to market

Statement of responsibility

Stephanie Townsend & Yvonne Saini

Creator

• Townsend, Stephanie

Contributor

• Saini, Yvonne

Author

• Townsend, Stephanie
• Saini, Yvonne

Subject

• Physical distribution of goods -- Case studies

Genre

• Case studies

Language

eng

Summary

Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious. It was May 2007, four years since Sally Williams had first appointed its distributor and the thermostat at the distributor's warehouse had failed. As a result, his product had spoiled and he had to recall almost all of it. This was not the first mistake the distributor had made and Pretorius knew he had to make a change. Should Sally Williams bring distribution back in-house or continue to outsource it, he wondered. And if the decision was to outsource, what should the company look for in a new distributor?

Member of

• Online access with purchase: SAGE business cases essentials 2016-2018
• SAGE knowledge. Cases

Cataloging source

StDuBDS

Dewey number

658.788

Illustrations

illustrations

Index

no index present

LC call number

HF5415.6

Literary form

non fiction

Nature of contents

dictionaries

Series statement

SAGE knowledge. Cases

Target audience

specialized